1 Pricing is an important, but complex and difficult task. Define optimum price and briefly describe the four key factors for determining an optimum price. 2 What is nondirect distribution? Describe t

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1 Pricing is an important, but complex and difficult task. Define optimum price and briefly describe the four key factors for determining an optimum price.

2 What is nondirect distribution? Describe the various distribution channels.

3 Describe the three typical locations for service firms.

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4 Describe the key issues in leasing.

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