Assignment 2: Marketing of the Acquisition by EDUS

In this assignment, you will research information related to the marketing and promotion of the acquisition by EDUS and provide an assessment. Click here to review the EDUS case and consider the following:

Topics for Research and Analysis

Promotional Goals: Identify specific objectives related to the promotion of EDUS’s acquisition of the institution. In addition, identify specific objectives related to informing potential students of new capabilities and offerings resulting from the acquisition. (Promotional goals vary. Some organizations need to create awareness of their product’s benefits compared to competitors. Other promotional goals may involve communicating new uses for an item, or informing customers or lower prices.)

Business Environment: Identify cultural and legal factors that might influence promotional decisions – both in announcing the acquisition within the region and recruiting new students to the institution. (In some countries, certain information is required in television commercials selling products aimed at children.)

Media Plan: Analyze media availability to determine cost-efficient methods of communicating with potential students within the country and within the geographic region. (While television, radio, newspapers, magazines, and the Internet may be common in industrialized countries, developing economies may require other different media. In some countries, advertising messages are broadcast through large speakers mounted on moving trucks.)

Promotional Strategy: Compare the benefits of push-and-pull promotions for acquiring new students at the institution. Devise a promotional strategy that will help EDUS expand the student body and also inform potential students of increased capability of the institution resulting from this acquisition.

Economic, Cultural, and Political-Legal Environment: Investigate the economic, cultural, and political-legal environment that might affect promotional messages and media relevant to this acquisition.

Recommended Actions: Recommend EDUS actions related to promotional goals, needed adaptations due to cultural or legal factors, and a media plan. Provide evidence to support your recommendations.

Conclusions: Draw conclusions about the material you have presented. The opinions or judgments you present should be supported by your research.

By the due date assigned, submit a PowerPoint presentation (approximately 10 slides) providing your analysis and research findings on the topics indicated. You are expected to include statistical data when possible, including tables, graphs, and other visuals that support and enhance your study. Most importantly, all written assignments and responses should follow APA rules for attributing sources! Submit your document to the Submissions Area.

Discussion Grading Table	Maximum Points
Developed information on all required areas of inquiry as stated in the activity.	40
Drew conclusions about promotional goals, business environments, and promotional strategies relevant to the acquisition of MCU.	50
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.	10
Total:	100

Assignment 3: Globalization

Directions:

Think about what you have read and seen in the news on globalization. Consider the fact that the clothing we wear, the cars that we drive, the cell phones we use to communicate and the computers we use to work, are each likely to have been manufactured in whole or in part in different parts of the world. While there are still companies and firms that maintain local and national borders, it is almost unheard of in the 21st century that an industry does not maintain an international strategic position.

From an executive’s position, identify and explain at least three challenges and opportunities that might face an international executive over the next five years. Provide possible solutions of how the executive might address these issues in order for their firm to maintain a competitive advantage.

Prepare a 4-6 page paper that describes the impact of globalization on U.S. businesses. In your analysis, please include information about the impact of at least four economic drivers that might impact globalization.

Submit your assignment to the Submissions Area by the due date assigned.

Grading Criteria	Maximum Points
Explained at least three challenges and three opportunities that might face an international executive over the next 5 years	30
Described possible solutions of how these situations could be addressed to increase a firm’s competitive advantage.	30
Analyzed the impact of at least four economic drivers which might impact globalization	30
Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation.	10
Total:	100

Assignment 3: General Education Reflection Assignment

In this assignment, you will prepare a reflection essay related to an area in General Education. The General Education program consisted of the broad set of courses you completed prior to taking courses in your current program of study: for example, writing, social sciences, mathematics, natural sciences and humanities. Our accreditor requires Argosy University to measure comprehension of General Education knowledge and skills in students near the point of graduation.

The input you provide via this assignment will help us measure the effectiveness of our General Education to achieve targeted learning outcomes and will contribute to our efforts to always ensure we have relevant content in our General Education program. In order to complete this assignment, you will write a reflection paper based on your experiences related to the following General Education program learning outcome:

Multicultural Knowledge and Competence – Identify the cultural dimensions of human behavior at the individual and societal levels, and how their actions can be adjusted to impact local and global communities.

Reflection Paper
In a 1-page paper, address two out of the four items below. Include examples from your experiences, such as from past classes and assignments.

• Do you think that a working knowledge of the cultural dimensions of human behavior at the individual and societal levels can be beneficial in your chosen career path? Explain your position.
• In what courses do you feel you received an effective exposure to content that helped to raise your awareness of multicultural issues and diversity?
• In what ways do you think it is appropriate to incorporate learning outcomes that focus on multicultural knowledge and competence in the General Education curriculum?
• Based on your educational experience, describe how the program helped to prepare you to identify the cultural dimensions of human behavior at the individual and societal levels.

• Assignment 2: United States vs. Cambodia PowerPoint Presentation

  Conduct research using the Argosy online library, your text book and the Internet regarding the differences in culture, management styles, and communication strategies between the U.S. and Cambodia. Analyze at least three potential management conflicts that may arise due to the identified differences and propose solutions for each to help combat these conflicts. Use at least one chart or graph in your PowerPoint presentation.By the due date assigned, submit a PowerPoint presentation (approximately 10 slides) containing both your assessment of the differences, as well as the potential conflicts, to the Submissions Area. All written assignments and responses should follow APA rules for attributing sources. Please be sure to cite, in proper APA format, the information sources you used both within the body of your presentation and on a reference slide at the end of your presentation.Also, you may use PowerPoint’s notes feature to further articulate your reasoning for the selection of the identified conflicts.

  Grading Criteria	Maximum Points
  Analyzed the differences in culture, management styles, and communication strategies between the U.S. and Cambodia.	40
  Describe at least three potential management conflicts.	30
  Proposed solutions for each potential conflict to help combat the conflicts and supported statements with reasons and research.	20
  Wrote in a clear, concise, and organized manner; demonstrated ethical scholarship in accurate representation and attribution of sources; displayed accurate spelling, grammar, and punctuation. Included at least one graphic or chart in presentation	10
  Total:	100