Requirements: (the brand must be Sephora, and the external link is the article about the brand and search from the google.)
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Use the same brand from your last assignment, and then write a 500+ word professional
audit (an overview in narrative form, written for a client – so make sure it is clear and
well-written) that focuses on how your brand uses social media. Make sure to cover:
● What social media platforms does your brand use? (include links)
● How does your brand use social media on each platform? (Check out the “4
Essentials To Building Your Brand on Social Media” to see how one study
● Facebook posting strategies for a few big retailers as an example for this)
● What’s most interesting to you about how your brand uses social media?
● What audiences did you identify as important to your brand in Week 1? How is
your brand using social media to reach those audiences? Is it doing a good job?
Why or why not?
● What kinds of conversations do you see on your brand’s social media accounts?
Does your brand respond to others?
● What content is used most effectively on your brand’s social media channels?
Please make sure to cite and thoughtfully analyze content from this week’s readings in
your response.(reading link: https://www.entrepreneur.com/article/244677 , http://www.pewinternet.org/files/2015/01/PI_Social…)
● Include two external links
● Include one photo or video
● Assignment title must be catchy and interesting