An introduction to your paper and to your company including a brief description

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Module Title:
INTRODUCTION TO STRATEGIC MANAGEMENT  Stage

Module Code:
UGB202  

Assessment 1   Code: UGB202CW1314SEM2    Weighting: 100%

Assignment
title:
Introduction to Strategic Management Report
(August 2014)

Brief
description:
An individual assignment
requiring the preparation of a report discussing the theoretical application of
the strategic management process; including a variety of contextual examples
for a specific firm of your choice; related to each strategic management
process stage.

Introduction and summary company
profile  An
introduction to your paper and to your company including a brief description of
the firm and its position within the industry.     (Word limit: 300)


Strategic Analysis 

Outline the stages,
steps and procedures in the strategic analysis part of the strategic management
process; include pertinent examples from your chosen firm to highlight
theoretical application. **NOTE:
You do not need to actually carry out a fully applied strategic analysis but
you should illustrate your theoretical based answer with some specific examples
related to your chosen firm.       (Word limit: 850-1000)
Strategy Formulation 

For your chosen firm
outline the stages, steps and processes involved in the formulation of business
and corporate strategy as part of the strategic management process; include
pertinent examples from your chosen firm to highlight theoretical application. **NOTE:
You do not need to actually carry out a fully applied strategic formulation but
you should illustrate your theoretical based answer with some specific examples
related to your chosen firm.       (Word limit: 850-1000)
Strategy Implementation 

For your chosen firm
outline the stages, steps and processes involved in the implementation of
business or corporate strategy as part of the strategic management process;
include pertinent examples from your chosen firm to highlight theoretical
application. **NOTE:
You do not need to actually carry out a fully applied strategic implementation
but you should illustrate your theoretical based answer with some specific
examples related to your chosen firm.       (Word limit: 850-1000)
Conclusion     (Word limit: 200)

Reference List (No Bibliography required)


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