An introduction to your paper and to your company including a brief description
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Order Paper NowModule Title:
INTRODUCTION TO STRATEGIC MANAGEMENT Stage 2
Module Code:
UGB202
Assessment 1 Code: UGB202CW1314SEM2 Weighting: 100%
Assignment
title: Introduction to Strategic Management Report
(August 2014)
Brief
description: An individual assignment
requiring the preparation of a report discussing the theoretical application of
the strategic management process; including a variety of contextual examples
for a specific firm of your choice; related to each strategic management
process stage.
Introduction and summary company
profile An
introduction to your paper and to your company including a brief description of
the firm and its position within the industry. (Word limit: 300)
Strategic Analysis
Outline the stages,
steps and procedures in the strategic analysis part of the strategic management
process; include pertinent examples from your chosen firm to highlight
theoretical application. **NOTE:
You do not need to actually carry out a fully applied strategic analysis but
you should illustrate your theoretical based answer with some specific examples
related to your chosen firm. (Word limit: 850-1000)
Strategy Formulation
For your chosen firm
outline the stages, steps and processes involved in the formulation of business
and corporate strategy as part of the strategic management process; include
pertinent examples from your chosen firm to highlight theoretical application. **NOTE:
You do not need to actually carry out a fully applied strategic formulation but
you should illustrate your theoretical based answer with some specific examples
related to your chosen firm. (Word limit: 850-1000)
Strategy Implementation
For your chosen firm
outline the stages, steps and processes involved in the implementation of
business or corporate strategy as part of the strategic management process;
include pertinent examples from your chosen firm to highlight theoretical
application. **NOTE:
You do not need to actually carry out a fully applied strategic implementation
but you should illustrate your theoretical based answer with some specific
examples related to your chosen firm. (Word limit: 850-1000)
Conclusion (Word limit: 200)
Reference List (No Bibliography required)
