Analysis of Marketing Communication Tools Paper

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NOTE: This is a team paper, my part is half of the question # 4 which is listed below! See attached word document to complete my part accordingly with the answers of the other team members. everything needed is in the attached paper. The parts which I need to complete are highlighted and says MY PART!

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Use in-text citations within the answer and list the reference in the reference page.


Create an outline in which you include the following:

  1. Discuss three marketing communication tools (these are marketing tools, notadvertising tools) currently used to market the product or service selected in the Week 2 Learning Team assignment.
  2. Evaluate the strengths and weaknesses of each communication tool currently used.
  3. Discuss three additional tools that can be used effectively to communicate with the target market.
  4. Justify your choices based on the target market, the competition, and the new, enhanced positioning.

Format your paper consistent with APA guidelines. Minimum 3 references required.

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