Apply: Internal and External Environmental Analysis

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You work for a consulting firm whose primary objective is to help businesses improve their strategic operations. Your firm recently was hired by a newspaper company named Hoosier Media Inc. The client’s print newspaper circulation and subscriptions have declined, resulting in 30% lower revenues over the last five years. Online ad revenues have increased but currently account for just 5% of the company’s revenue. You have been tasked with providing a comprehensive internal and external analysis to help the firm improve its business operations.

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Develop a SWOTT table summarizing your findings. Your environmental analysis should consider, at a minimum, the factors below.

  • For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.
  • Include the SWOTT table in your submission.
    • External forces and trends considerations:
      • Industry Changes
      • Legal and regulatory
      • Global
      • Economic
      • Technological
      • Innovation
      • Social
      • Environmental
      • Competitive analysis
    • Internal forces and trends considerations:
      • Strategy
      • Structures
      • Processes and systems
      • Resources
      • Goals
      • Strategic capabilities
      • Culture
      • Technologies
      • Innovations
      • Intellectual property

Create a 700- to 1,050-word analysis that includes the following:

  • Identify economic, legal, and regulatory forces and trends.
  • Critique how well the organization adapts to change.
  • Discuss the primary internal organizational considerations.
  • Discuss the primary external organization considerations.
  • Identify the major issues and/or opportunities the company faces based on your analysis.

Paper must be written followed by APA guidelines and at least 2 resources, add in-text citation as well.

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