Assignment 2: Case Study Analysis – Digital Marketing Tools

Do you need academic writing help with your homework? Let us write your papers.


Order a Similar Paper Order a Different Paper

Description

JWI 518: M
arketing In a Global Environment

Save your time - order a paper!

Get your paper written from scratch within the tight deadline. Our service is a reliable solution to all your troubles. Place an order on any task and we will take care of it. You won’t have to worry about the quality and deadlines

Order Paper Now

Academic Submissions and Evaluations

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information
and may not be
copied, further distributed, or
otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
course guide is subject to change based on the needs of the class.

Assignment 2: Case Study Analysis

Digital Marketing Tools

Due Week 7, Sunday (Weight: 20%)

In 2015, Starbucks Corporation saw 20% of its payments in the U.S. via its mobile
application or “app,”
and 94% of Facebook users were fans of Starbucks or friends with fans. This case study explores
Starbucks’ use of its mobile app, social media, and digital marketing, which helped to drive customer
loyalty and increase its customer ba
se, stock price, and revenues.

For this assignment, you will apply the key concepts from Weeks 1

8 to evaluate the use of digital
marketing technology, and recommend strategies to drive customer loyalty and increase the customer
base.

Instructions

1.
Read
the “Starbucks’ Loyalty Reigns” case and think about the points
outlined below.

2.
Write a paper that addresses all of the following and is organized as outlined
below:

a.
Introduction (Suggested length: 1

2
paragraphs)

i.
Give a brief summary explaining what is
happening in this case. You may also
view
the company’s website and recent SEC
filings.

b.
Analysis (Suggested length: 1

2
pages)

i.
According to the case study, what types of digital marketing tools and social
media
platform technologies does Starbucks curre
ntly
use?

ii.
How has the use of these digital marketing tools and social media platforms
led
to
customer loyalty and increased
growth?

iii.
Has Starbucks
used the correct
digital marketing tools
and social media
platforms?

c.
Recommendations (Suggested length: 1

2
pages)

i.
How would you drive customer loyalty and increase the customer base using
the
digital marketing tools and social media platforms
differently?*

*For example,
if
your research and analysis shows that the company would benefit
from using a specific mobile app other than its own or a social media platform
it
is
not
currently using, explain why these digital marketing tools would be appropriate to
use.

JWI 518: M
arketing In a Global Environment

Academic Submissions and Evaluations

© Strayer University. All Rights Reserved. This document contains Strayer University confidential and proprietary information
and may not be
copied, further distributed, or
otherwise disclosed, in whole or in part, without the expressed written permission of Strayer University. This
course guide is subject to change based on the needs of the class.

Professional Formatting Requirements

Your submitted assignme
nt must:


Be
typed,
single
spaced
using
a
professional
font
size
12,
including
headings
and
subheadings,
with one

inch margins on all sides.
Line spacing should reflect APA double line spacing
.
See
the
Assignment #2 Template and Honors Sample Professional Paper under Course
Documents for
example
s
.


References
must
be
included
and
provide
appropriate
information
that
enables
the
reader
to
locate the original source. Application and analysis of course materials and resources is
expected, and additional research is
welcome.


Include
a
cover
page
containing
the
titl
e
of the
assignment,
the student name(s),
the
professor’s
name, the course title, and the
date.


Be no more than
8
pages in length, excluding your cover page and reference
list.

Grading for this assignment will be based on answer quality, logic/organizati
on of the paper, and
language and writing skills, using the following grading criteria:

Our team of vetted writers in every subject is waiting to help you pass that class. With keen editors and a friendly customer support team, we guarantee custom-written, original, high-quality papers. Get top grades.


Order a Similar Paper Order a Different Paper