Assignment 6 essay question
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Read the attached case “Coke’s Expansion into the Wine Market”. Answer the following questions in a single Word document.
- Why do you think the Coca-Cola Company bought the wine business? Why did they sell it later on? (5 points)
- Besides the differences mentioned in the case, can you think of other differences between soft drinks and wines? (5 points)
- Why does PepsiCo have a much more diverse product portfolio than the Coca-Cola Company does? What benefits does the diversification strategy have for the company? (5 points)
- Was it a mistake for the Coca-Cola Company to buy the wine business? Was there anything they could have done to make the wine business a success for their firm? (5 points)
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