Blog: Green for Profit or Green for the Environment?

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For this blog activity, you will select one of your favorite retail brands(Selected retail brand is Sephora) and create a blog post outlining the company’s stance on social responsibility and describing how this stance is incorporated into the company’s ethical practices with regard to its marketing strategy.

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First, watch the following videos:

What Is Corporate Social Responsibility?

Marketing Strategy: Ethical Behavior in Marketing: What Are Marketing Ethics?

The Social Responsibility of Business

Then, review the presentation Corporate Social Responsibility. In your blog post, address the following:

  • Identify a retail brand that you believe is socially or ethically responsible.
  • How do you believe the company conducts business in a socially responsible way? Support your answer by discussing specific examples.
  • Has the company ever been involved in any incidents in which they were accused of not conducting business in an ethical or socially responsible manner? If so, briefly discuss the legal issues related to the incident(s).
  • Do you feel the company is “green” for profit or “green” for the environment?

To complete this assignment, review the Blog Guidelines and Rubric document.

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