Blog post 5

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find three advertisements: one each showing a credible source, not credible source, and attractive source. Refer to The Science of Persuasion section of the text for assignment context.

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In your blog, write as if you are describing the following to a viewer that does not know the prompt.

You may want to place your text under (or left justify and wrap text around the picture), so that you can refer to the picture in your blog. For instance, Picture A represents a credible source because…, Picture B represents a not credible source because…, and Picture C represents an attractive source because…

Identify which factors influenced perceived credibility (e.g., expertise, trustworthiness, arguing

against one’s self-interest)

Identify which factors influenced perceived not credibility (e.g., communicator has a personal

stake)

Discuss whether or not you found the attractive source effective? Describe why this is typically

the case

Representative Photo: take a picture (or screenshot) of the three ads

Suggested layout: In Word > choose the landscape orientation > under page layout; Copy and paste the three ads (in order: a credible source, not credible source, and attractive source) and list the URLs (centered under each ad). Take another screenshot to capture all three ads in one screen and use a program such as paint to save the image as a JPEG.

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