blog post to make ur client rich or famous
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Write about something TIMELY – Blog posts
are different from web pages because they
are time-sensitive
Generate interest from prospective
customers or current clients
Increase traffic to a website, blog, or other online medium
Advocate or defend positions on topics of public interest
Identify by name and briefly describe a
client, which can be any organization:
Business
Nonprofit or other organization
Governmental entity
Educational institution
Individual, such as a person at your place of employment
Choose a topic and writing style:
Topics:
Fashion, Entertainment, Travel
Writing style:
Lists , Reviews , Instruction , Analysis , Forecasting
Rules:
350-450 words on a topic
Include images and hyperlinks
Inform the reader
Make post worthy of sharing
Support with facts: surveys, research,
data, quotes, etc.
Write with style, but not irreverence
SEO-friendly headline of 70 characters or
less (including spaces)
After the article, write:
1) Search-engine headline of no more than 70
characters, including spaces. It can be the
same as the post’s headline if it contains
keywords.
2) A summary of no more 160 characters that
would help the reader choose the post when
discovered in a web search.
3) Four keywords
Engage in the first paragraph of blog post
Ask an engaging question
Share an anecdote or question
Invoke the mind’s eye
Use an analogy, metaphor or simile
Cite a shocking statistic
