Refer back to the brand chosen for the Week 1 assignment. (See attached word document with the title Week 1) the brand chosen is Apple.
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Conduct a brand audit for the brand using the Rolex Brand Audit as a guide from Ch. 8. (See attached word document, and follow the steps) and if needed cite the textbook, the textbook info is included in the attached word document).
NOTES: The slides need to be bullet points only with very short sentences, no in-text citation in the actual slides, only in the speaker notes. Make sure the speaker notes are detailed not just a copy & paste of the actual slides.
Follow the steps in the chapter 8 for the Apple brand, make sure you include related images, charts, and other visual materials just like the chapter 8 example. ( see attached file)
Create a 10- to 15-slide Microsoft® PowerPoint® presentation with speaker notes to deliver your brand audit.
Include the following:
- Brand Inventory
- Brand Exploratory
- Strategic Recommendations
- Tactical Recommendations
Cite all sources according to APA formatting guidelines.