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You work as a team leader at an events management company that has been contracted by Toyota. Your team is required to plan and implement the launch event for a new Toyota Hybrid Cruiser designed and built specifically for Australian conditions. The event will have a festival atmosphere, including some VIP and public events and will be held over the first October weekend in 2020 at Melbourne’s Federation Square (Links to an external site.). Many dignitaries and VIPs will be in attendance, including the senior management staff from Toyota. The head office in Japan will have in attendance the CEO, CSR Director and Senior Managing Director of Finance, along with their families. The touring party will arrive Thursday evening at 11.45pm and depart Tuesday morning at 2.00am. Your role is to plan, manage, implement and evaluate the festival over this weekend. Week 9 1. Considering the Toyota Hybrid launch, how could tourism play a key role in the success of the event? 2. Would you say Federation Square is the Event Destination or Destination Event?

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