Assignment 1: LASA 2: Organization Website Review
Select either an international service organization or a multinational corporation and conduct a preliminary assessment of their website.
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In your review:
- Explain your initial impression of the organization based upon your initial review of their corporate website.
- Analyze their Vision, Mission and Goals in reference to the companyâ€™s competitive strategy, branding and messaging
- Analyze the companyâ€™s strategic approach to globalization and their approach to competition, sustainability, CSR, marketing, analysis (external, internal, industry), and cross border issues
- Examine the companyâ€™s financials included in their most recent annual report and review the profit margin statement from the CEO. What conclusions can you draw from their financial statements?
- Evaluate the firmâ€™s Corporate Ethics and Corporate Social Responsibility Policy. What expectations are presented in the policy? Explain the tangibility of the companyâ€™s policies
- Include an organizational assessment using SWOT or Porterâ€™s Five Forces
- Explain the companyâ€™s capacity to be able to fulfill strategic missions while increasing profit margin
- Include an Introduction and Summary statement in your review.
Your paper should be between 7 -10 pages in length, in correct APA format and use 4-5 outside sources.