case study marketing

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Review the following information to see how Xerox continues to be relevant through customer relationship building in an increasingly competitive industry: Read the case, watch the videos and respond the question below’

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Background on Xerox

“Corporate Strategy – Company Profile—Can Xerox Duplicate Its Paper Success?” Foreign Direct Investment, April 2012. (Links to an external site.)Links to an external site.

To review the requirements as a sales representative for Xerox: (Links to an external site.)Links to an external site.


Based on the information provided, put yourself in the position of a marketing consultant brought in to the company to critically examine the company’s dedication to customer development and retention, and then formulate a set of well-developed and supported recommendations to the company’s senior leadership team. The recommendation should be logically presented, well-supported, and thoroughly vetted.

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