Colorado State University New Product Development Essay

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From an idea to a commercial product, new product development is a challenging business operation. Briefly explain the process. Then describe a new, innovative product that you have recently encountered (last couple of years). What is its Value Proposition (in your perspective), and how/why in that context does it appeal to/relate to your? What elements about it are particularly appealing to you and why? How do organizations know about consumer desires and preferences?

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