Content Revenue Model

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Identify three online content websites that represent one of the three digital content revenue models (subscription, a la carte, and advertising-supported) discussed in Chapter 10.

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Write a paper of approximately 3 pages that examines each of the three sites for your selected digital content revenue model. The three sites should all be using the same revenue model.

  • Describe how each site works, and how it generates revenue.
  • Describe how each site provides value to the consumer.
  • Make one recommendation to improve or expand upon this revenue model to reach a different market of users and/or advertisers.
  • Discuss the implications for this new target market on the overall business model.

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