CU Most Important Advice from my Tenure as the Marketing Executive Memorandum

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During your tenure managing, Allstar’s OTC cold medicine brands you have undoubtedly grown in your knowledge of the industry refined your strategy and gained some insights with regard to implementation. 

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In a two-page memo, pass on to your successors what you consider the most important advice.

This should include the following:

What you consider being key success factors for Allstar Brands going forward

.Insights on the 4 P’s?Product: What OTC cold/cough/allergy product would you suggest introducing next?

?Price: What is your pricing policy and rationale?

?Promotion: Provide insights on message content and promotional vehicles.

?Place: What were the best methods to motivate your channel partners to improve measures such as shelf space?4

.Advice on how best to organize the new management team

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