This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing centers on gathering customer-based information such as gender, age, occupation, and lifestyles. As an example, to better understand the wants and needs of patients and their families, the Happy Valley marketing director monitors activities on the long-term care centerâ€™s web page. Data is collected regarding specific links viewed such as activities, skilled care services offered, and physical therapy. If a certain link is viewed more than other links, this could indicate to the marketing director that potential patients and their family members prefer specific amenities or services. Those amenities or services would then be marketed as a priority for the organization. Considering the marketing plan for your chosen healthcare organization, construct a three- to four-page paper in which you:
Save your time - order a paper!
Get your paper written from scratch within the tight deadline. Our service is a reliable solution to all your troubles. Place an order on any task and we will take care of it. You won’t have to worry about the quality and deadlinesOrder Paper Now
Â·Describe your understanding of database marketing and how it could potentially be applied to your marketing plan for the Final Project.
Â·Discuss the benefits and drawbacks of using database marketing.
Â·State the ethical, legal, and HIPAA issues that need to be considered.
Â·Articulate reasons why you would implement or exclude the use of database marketing in your marketing plan for the Final Project.
Â·Must be three to four double-spaced pages in length (not including the title page and references page) and formatted according to APA style as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..
Â·Must include a separate title page with the following:
oTitle of paper
oCourse name and number
Â·Must use at least three scholarly sources in addition to the course text.
Â·Must document all sources in APA style as outlined in the Ashford Writing Center.
Also I have included the paper with my marketing strategies if it helps