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There has been a lot of decrease of retail space in towns due to then increase in web purchasing, the total net sales that are made by the retailers have decreased significantly, and most retailers are focusing on their physical presence in the market majorly as a branding opportunity to potential and existing customers. There has been an upward shift and a general increase in freight charges as goods are being transported to the customers once they have ordered through the web. Generally, retailers are engaging in investment expenditures in order to develop and formulate ways to retain its competitive in the market. Traditional retailers must continuously adapt to the strategic changes in the market if they want to remain entirely relevant.

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