Describe the industry disruptions that Zip is confronted with? Why should Diamond conduct a MOST Analysis? What are the factors influencing customer expectations? What are the ways in which Zip can ap

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Describe the industry disruptions that Zip is confronted with?

Why should Diamond conduct a MOST Analysis?

What are the factors influencing customer expectations?

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What are the ways in which Zip can apply strategic piggybacking?

Examining competitive forces, discuss Zip’s options for growth and expansion?

Should Zip seek a partnership with its main competitor?

In what ways can Zip benefit from new branding?

What are recommendations do you have for Diamond?

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