Design Thinking:Evaluation

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It is now time to step back from this process and evaluate how design-thinking can be applied to real-world business problems at your organization.

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For this Assignment, imagine you have an opportunity to meet with the VP of Customer Services. You have 15 minutes to present on the value of the department’s use of design thinking to come up with a solution to a problem the team is experiencing.

Prepare a PowerPoint-style presentation with a pitch script in the Notes section outlining your pitch for the use of design thinking to solve a problem. Be sure to include the following, with any other relevant information that you think is essential to an effective pitch:

  • Identify the potential customers or end users that would be positively affected if the organization adopted the more formal design thinking process.
  • Explain whether design thinking could be effectively integrated into the organization, and why?
  • How would you convince stakeholders within the organization of its value?
  • Be sure to draw on the articles by Brown (2008) and Brown and Anthony (2011) from this week’s Resources to support your conclusions.

    Brown, T. (2008, June). Design thinking. Harvard Business Review, 86(6), 84–92. Retrieved from https://hbsp.harvard.edu/tu/92832d42

    Brown, B., & Scott, A. D. (2011, June). How P&G tripled its innovation success rate. Harvard Business Review, 89(6), 64–72. Retrieved from https://hbsp.harvard.edu/tu/60b282b2

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