Digital and Social Media Marketing Strategies

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Select one of the following brands to research:

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Wholly Guacamole

Sonic

Starbucks

Coca-Cola®

Lucky Brand

Access each of the social media pages for the brand you have selected (Facebook, Twitter, Instagram, etc.). Provide an assessment of the effectiveness of the social media sites: number of fans, followers, and posts on each site and provide any recommendations.

Write a 750- to 1,050-word paper in which you will evaluate:

Fan engagement

Brand exposure

Customer interaction

Page trafficLead generation

Brand image (enhancement)Sales (increase/decrease)

Format your paper consistent with APA guidelines.

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