Hospitality Marketing, Week 5 Individual Project help

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Deliverable length: 1 page

Course Objective(s):

  • Contrast different pricing strategies.

Assignment

Locate a hotel Web site that allows you to search for different pricing structures. Complete the following:

  • Conduct a search for the different pricing options that are available. The following are examples; however, not all hotels will have all options:
    • Military
    • AAA
    • Senior
    • Standard
  • Explain the following:
    • Why do hotels offer different pricing structures?
    • What is the process that a hotel will go through to choose the exact dollar amount for each of the different market segments?
  • Do you feel that it is wise to have different pricing strategies? Why or why not?

Please submit your assignment.

You will be graded on the following:

Grading Criteria

Adhere to deliverable length, proper grammar, and APA format.

10%

Search for segmented pricing.

50%

Explain why hotels use segmented pricing.

40%

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