You work in the strategic planning division of Mega-Vid, a giant multinational video game production company. Like other video game companies, Mega-Vid is facing increasing criticism from people who are concerned that video games encourage violent behavior. Your job is to write a strategic plan that helps Mega-Vid address this issue.
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To prepare for writing your strategic plan, you will first need to understand why Mega-Vid is facing criticism. Then, use the Project resources to explore how companies in other industries have coped with negative public opinion. Think about whether any of their strategies and tactics can be adapted to address Mega-Vid’s problem.
To create your strategic plan:
- Define the problem, or set of problems, you are trying to solve. (Must be at least 3 problems solving ideas).
- Do some brainstorming about potential solutions. Look at the Project resources about how other companies have approached criticism. You may be able to adapt some of their approaches to solve Mega-Vid’s problem. Would any of those approaches work here? Why or why not?
- Consider your strategy. What is your overall goal?
- Consider what tactics will be necessary to carry out your plan. In other words, how will you achieve the strategic goal you identified in step four? What changes might you make to the product or the way it is marketed?