EXAM INSTRUCTIONS
You will find a popular press (BusinessWeek, Forbes, Fortune, Inc., etc.) article or an on-line
video that gives an example of a company or industry situation that applies to the module. The
situation should not be more than two years old. This article/video will be your core source and
you will supplement it, through research, with at least two additional sources to complete the
following.
Analyze/explain the situation in your research using text concepts. You MUST use at least 3
different text concepts and they must come from at least two different chapters within the
module.
Grade will be based on
• how well your chosen situation fits the module
• the level of detail of your analysis (the degree to which you use the text concepts)
• how well you integrate your situation and the text concepts
• the strength of your sources
• if you have at least 3 concepts from at least 2 chapters
Your exam should be 3-5 pages double spaced, clear of typos and grammatical errors, with
headings to separate relevant sections. It must be submitted in Word or pdf format prior to the
dropbox deadline.