International Marketing and Rule of Law and Ethics
- Explain how you would develop the marketing mix when doing business in Egypt. Provide specific examples for each of the four main components of the marketing mix.
- Discuss the effects of the Internet, including social media, on international marketing within the selected country.
- Recommend legal compliance approaches you would use for Egypt.
- Provide three key recommendations to consider regarding ethics and social responsibility in Egypt (e.g., intellectual property, competition, corruption).