Marketing Plan Microsoft Mobile
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MARKTING PLAN OUTLINE |
Points |
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PART 1 |
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Name of the Business:
(Note that you can choose one division or SBU or product of the organization, and/or one geographical area where you wish to work.) |
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Internal Environment
|
8 |
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Macroenviroment
|
10 |
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Competitive Analysis
|
4 |
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Target Audience
|
4 |
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Market Research
|
6 |
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State the organization’s
|
2 |
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Define/detail the
|
10 |
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SWOT Analysis
|
8 |
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PART 2 |
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Marketing objective as a result of the Market research, SWOT, and Internal and External Environmental Analysis, including:
|
8 |
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Target Markets- by segments |
10 |
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Marketing Mix Strategy (include action plans with each specific strategy)
|
20 |
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Suggested marketing organization structure with specific positions and job descriptions. Use the power point to develop the chart. |
12 |
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Implementation issues including
|
16 |
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Marketing budget
|
12 |