MBA 640 University of Maryland University College Buying Behavior Discussion

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Based on your research of consumer needs in our main markets, describe your value proposition, or the benefits that ACME and its potential new product would provide to customers. Remember, a value proposition is essentially the promise that is made to the customer; the value that the product provides to the consumers, and which would compel them to buy it. Also provide a half-page recommendation to ACME on whether or not to manufacture that product.

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Then Combine the first two (Part 1&2) deliverables into a single report after making any necessary corrections and edit them to ensure that there is clear flow of ideas from one section to the other.

In addition, prepare a one-page executive summary (following the cover page) that highlights the most important findings of the report. APA style should be applied to in-text citations and in the reference list.

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