measuring responses and survey results
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Measuring Responses
In the present business environment, the best decisions are the ones that are informed decisions. Such decisions are based on collecting and analyzing good data.
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In order to properly measure, for example, the customers’ preferences regarding a product, it is important for a survey to ask the correct questions and in the correct manner.
What are the advantages and disadvantages of conducting a face-to-face interview compared with a less personal approach such as having someone fill out a questionnaire online?
What are the advantages and disadvantages of having structured questions compared with unstructured questions?
What are the advantages and disadvantages of asking open-ended responses compared with structured responses?
What are some alternative response strategies?
Needs to be in APA format with in-text citations and no wiki websites.
Obtaining Results from a Survey
Surveys are a good tool for collecting valuable information, if designed and implemented properly.
It is important that a survey provide valuable results.
What can be done to assist in obtaining relevant results from a survey?
How can a researcher build rapport with a participant?
Would confidentiality likely lead to better results for a survey? Why or why not?
What is pretesting? Is it useful in obtaining relevant results from a survey?
Needs to be in APA format with in-text citations and no wiki websites.
