Mini Case III

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This case explores some issues related to entering a new foreign market and describes the strategies that one UK firm is using to find success in the North American market for medium-distance intercity transport. Read the Chapter 10 Closing Case “Enter the United States by Bus”. Write a short summary of the material (one or two well-crafted paragraphs please) and answer the case-ending questions. You may use outside research to help answer the questions.

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1. As a late mover into the US intercity bus market, what advantages and disadvantages does Megabus have?

2. Does Megabus have any overwhelming resources and capabilities?

3. As a college student, among choices of private car (uber), train, airplane, Greyhound, and Megabus between Chicago and Columbus, which one would you choose?

All written work must be completed in proper APA format. Cite your text at least once.

Text book

  • Title: Global 2
  • Author: Mike W. Peng
  • ISBN: 13: 978-1-111-82175-3

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