MKTG 600 APUS Kraft Foods Marketing Website Evaluation & Web Marketing Essay

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Description

Evaluate Marketing Website Assignment: Access the following Website: http://www.kraftheinz-foodservice.com/

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Kraft Foods uses this Website as a part of their marketing strategy. Review the Website and write a 2 page paper on its effectiveness as a marketing tool. Include the things that you feel work well and the things that you feel could be done better.

You MUST upload assignment into this ASSIGNMENT Container as a Word document.

Please name your assignment file as ‘lastnamefirstinitial-MKTG 600-assignment#

Course Objectives:

  1. Define channel strategy
  2. Design a sales management plan

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