Mobile Marketing Tactics Discussion

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This discussion will provide you with the opportunity to discuss different mobile marketing tactics and how consumers become a part of the mobile marketing process.

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In your initial post, describe the steps for how a mobile marketing tactic (such as push, pull, social media, or in-app) was used to market a product or service to you. For example, was it an email campaign? Did you download an app? Did you notice if the ad was related to a prior purchase or search? Since information might be limited, some assumptions must be made for this post.

In responding to your peers, compare the similarities and differences among campaigns. Did your peers use social media as opposed to a short message service (SMS)? Did they use an in-app tactic? How was the experience different?

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