· Daniel, John D and Rdebangh, Lee H. International Business, 6h ed., New York, Addision Wesley, 2007.
Chapter 2: Culture (Case study at the end of the Chapter)
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· Meyer, E. (2014). The Culture Map: Breaking Through the Invisible Boundaries of Global Business. New York, NY: PublicAffairs.
Chapter 2: Evaluating Performance and Providing Negative Feedback
For this assignment, please complete the following:
After Reading the Module 2 readings, please continue reading the Case Study at the end of the chapter: Tesco PLC: Leveraging Global Knowledge and answer the 4 questions at the end of the case study. Please make sure you are basing your responses to actual definitions and parameters that have been presented within this or past modules.
Please do include the question before you answer.