Module Two Discussion Global forces and macro-environment factors

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Global forces and macro-environment factors continually challenge marketers. Selecting one of the macro-environmental factors from the table above (in our book) prepare a report on how you see that global force affecting, influencing, and limiting marketers in the near future.

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For example, point # 2 states that “the movement of manufacturing capacity and skills to lower-cost countries” is one of the forces affecting marketing. How will this statement affect multi-nationals in their marketing plans for the future?

Let’s open up the class for discussion regarding how these global forces will affect (positively and negatively) marketing practices in the 21st Century.

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