You have recently been hired as a digital marketing consultant to a very successful business in the United States called Lee’s Artificial Flowers. Lee’s has broken new ground in the artificial flower industry by creating patented, artificial flowers that look real and also smell like a flower. In other words, roses smell like roses and tulips smell like tulips. However, Lee’s flowers will never expire. The majority of their inventory sales come from their website. Research has shown that this business model could be very successful in several foreign markets. However, your strategy will most likely be modified. Your task is to increase sales in a specific foreign market/region by developing a digital marketing strategy.

For this assignment, compose a 3–5-page descriptive essay (in addition to a title and references page) using correct grammar, spelling, and current APA format and citation style.

Unit 5 Assignment: Part 1 – (completed in Unit 5)

For this part of the assignment, address the following:

• Select an international market with growth opportunities through digital marketing for your product using scholarly sources.

• Describe the following five elements on the country you selected:

o Total population of the country, total online population, gross domestic product, B2C e-commerce, and average online spending, and annual ecommerce retail sales.

• Describe the concept of network readiness. How does your country rank in terms of network readiness compared to other countries?

Unit 6 Assignment: Part 2 – (complete in Unit 6)

For this part of the assignment, address the following:

• Identify and describe at least two online marketplaces used by the country you selected.

• Identify at least three challenges you might face before launching your product or brand in your country of choice.

• Develop your digital marketing plan/strategy for the country you selected. Include the following six factors: search engine marketing, search engine optimization, affiliate marketing, social media, mobile marketing, and email marketing.

• Recommend how you will evaluate the results of your digital marketing strategy in the country you selected.

• Prepare at least three final recommendations or conclusions.

Your paper must include the following components:

• Submit your descriptive essay a 3-5-page Microsoft Word document, and in current APA format (in addition to the title and reference pages, in 12-pt font, and double-spaced).
• Your paper must include a summary of ideas and facts with great detail.
• Your communication should be highly ordered, logical, and unified.
• Your paper must include correct grammar, punctuation, and spelling.
• Your paper must be written in Standard English and demonstrate exceptional content, organization, style, grammar, and mechanics.
• Your writing should be well ordered, logical, and unified, as well as original and insightful.
• A separate page at the end of your paper should contain a list of references. Your sources should follow proper current APA formatting. Review APA format found in the Writing Center accessed through the Academic Success Center within the Academic Tools area of the course.
• Ensure you are properly paraphrasing from your sources. For a refresher on paraphrasing, view this short video on paraphrasing and explore the additional resources prior to starting your assignment. You can access tutorials, how-to videos, tutoring services, and more by visiting the Academic Success Center.
• You must use at least one scholarly, high-quality, and current Purdue Global Library source in addition to your course materials. Peer-reviewed academic articles, articles published in journals, textbooks, and library resources found in the “ProQuest ABI/Inform Collection” database from the Library are examples of high-quality resources.