New Product Launch, marketing homework help

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This is a team assignment only need about 400 words

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  • Choose Global Company/ choose domestic and foreign market to target company is Pepsi. It’s easy to determine the competition
    (Coca- Cola) and target market. Pepsi headquarters (Purchase, NY) and
    Coca Cola headquarters (Atlanta, GA).

Foreign market for both – Singapore

  • Choose Product to Refresh Mt. Dew/Sprite Pepsi/Coke Gatorade/Powerade

the domestic target market. Shall we
target a destination location – Las Vegas

INDIVIDUAL PARTS my part is underline

Part I –

  • Definition of product or service –
  • Reason for Product Refresh(target audience) –

Part II –

  • Address competition in each region and how the new product or refresh provides a competitive advantage.

Part III – –

  • SWOT for target domestic market –

Part IV –

  • SWOT for target foreign market –

Part V – My

  • Introduction
  • Summary
  • Compile

Words: 113

Purpose of Assignment

Understanding the various phases of a
product or service lifecycle is critical when addressing a market. If
your product is in decline and the competitor’s product is in growth,
your strategy for the product or service will be different. This
exercise will enable students to demonstrate an understanding of both
their product/service life cycle stage and a competitor’s product. It is
designed to help students explore product mix strategies in the various
phases of a product or service life cycle. This tool is critical when
addressing a market penetration, market saturation or product/service
decline.

Assignment Steps

Resource: Plunkett Research Online located in the University Library.

Design a minimum 1,050-word New or Product Refresh Product Launch Plan in Microsoft®
Word. The product launch plan will be for two markets: U.S. and one
international market. Domestic market generally means the market where
the company headquarters are located. If you choose a domestic market
that is not the U.S. than your other market is required to be the U.S.
Compare your product/service to at least one other competitor. This can
be a product/service that is used by a team member in their individual
assignment. The competitor does not need to be in both markets, you can
have two different competitors, one for each market.

Include the following:

  • Brief SWOT (emphasizes internal market–Strengths, Weakness,
    Opportunities, Threats) and/or TOWS (emphasizes the external
    market–Threats, Opportunities, Weakness, Strength).
  • A graph or chart if the team deems it necessary.

Include two of the following:

  • Definition of product or service.
  • Description of product or service–marketing message.
  • Why the product or service needs to be introduced or refreshed (target audience).
  • Address competition in each region and how the new product or refresh provides a competitive advantage.
  • Evaluate the potential growth rate. Look for information on similar
    products/services to determine a 3 year growth rate (Compound Annual
    Growth Rate-CAGR). Information may be located in the University Library.

Note: Charts/graphs/tables do not count toward the word count.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

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