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Finally, discuss how you think the success of your new product would be influenced by each of the five characteristics of an innovation (i.e., relative advantage, compatibility, complexity, divisibility, and communicability). (Note: Review both Chapter 20 of the Kotler & Keller textbook and the grading rubric as you prepare your written assignment.)
Your written assignment should be no more than 2 pages long, not including any citations. Your written assignment should reflect proper grammar, spelling, and style. Any source citations should use APA formatting.