Option #1: Global Population and Retailing Case Study

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You are the Vice President of Marketing for a new retailer that sells brain training games to exercise and improve memory, and your company is expanding globally. Analyze the global population data in Table 7-1 of the textbook, from a retailing perspective. Analyze each country’s population data. For example, how will a retailer use the population data to target consumers? The age distribution provides invaluable information to the retailer in terms of target market planning. Be specific about what the data indicates.

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Support your arguments with this week’s readings and other sources. Your paper should be submitted in the form of a Word document and meet the following requirements:

  • 3-4 double-spaced pages, not to include the title and references pages,
  • Cite at least 3 scholarly resources

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