Purdue University Global Interface Global Inc Environmental Consequences Discussion

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Topic: Environmental Consequences

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Many companies are considering reducing negative environmental impacts of conducting business. Some firms have changed manufacturing processes and or the materials that go into them to be more environmentally friendly.

  • When creating and enacting product strategies, what environmental issues must marketers address?
  • Provide at least one specific example using the Purdue Global Library or Internet.
  • Do some research on Interface Global Inc. and discuss how you think this company has benefitted in its marketing from becoming more sustainable environmentally. Can they substantiate their claims? Explain.

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