see the attached file and answer it.
1 Assignment 1: Case Analysis Assignment instructions • Word Limit: 1 75 0 to 20 00 words • Should use APA format. • Use at least 5 external academic and relevant non -academic references to support your case analysis. • Academic references must be published after 2010 . • Make any assumptions that will help you improve the analysis in your essay. Case Requirements and Questions: Read the “ NewWest Sunglass es Company ” case below and write an essay that answers the following question : • How would you a the CEO manage and implement the required change s in NewWest Sunglass es Company , by applying the Sequential Model in the figure below (4 steps & Mutual engagement, Shared Diagnosis ). Important note: The focus of the essay should be on managing the change not the change itself. 2 The Green Stamp manufac turing certification for NewWest Sunglass es Company . You are the CEO and founder of NewWest Sunglass es Company. While you generally feel good about the state of the business of your company , you recently had with the CEO of YorkMart, which is your largest ret ail customer and comprises 80% of NewWest ’s annual revenues. The CEO of YorkMart explained to you that his company had recently made a policy to promote only products which bear a Green Stamp manufac turing certification for environmental friendliness. He added that, YorkMart’s market research revealed that even its most price -sensitive consumers were starting to prefer green products within their price range. The CEO of YorkMart explained that YorkMart wa s now considering mandating that all of its suppliers go through the Green Stamp certification process. YorkMart want s NewWest Su nglasses to reduce petrochemical raw materials, in the manufacturing process from 90 percent to 40 percent withi n two years. The CEO of YorkMart threatened that, if New West Sunglasses don’t respond within three months with a detailed implementation plan, then YorkMart will consider canceling all contracts with them and shift to a competitor who will. While this is unexpected, this could be an opportunity to develop a unique product line for a mass market base, and I think we’re up to the challenge! Your main challenge is to convince your management team and consequently the whole organization that a dramatic change in the organization’s strategy and products is necessary and that environmental sustainability is critical to the company’s future — no small task in a relatively short period of time.