Short Essay about Marketing-advertising
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Order Paper NowFormat:
Short essay
Length:
Two or three pages including a reference page / double-spaced
Font size: 10 point
File type: MS Word
Citation style: APA
Read the attached
research reports from Nielsen and discuss unique media usage trends that you
think marketers should consider when their marketing campaigns target ethnic
minorities. Choose one or two ethnic minority groups and discuss these groups’
unique media usage patterns. What are the unique patterns, how do these
patterns differ from other demographic groups’ media usage, and why are these
trends important?
(Your essay
must have at least three references including the two research reports from
Nielsen).