Social Media and Market Research

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Read the article “Research in Action: When It Comes to Social Media, Don’t Be a Wallflower,” on page 495 in your textbook, Basic Marketing Research.

  • Based on the information presented in this example, create 5-7 hypotheses that you would want to test as a way to examine the relationship between social media presences and financial success.
  • Identify the dependent and independent variables in each hypothesis. Justify your choice of hypotheses by explaining what you are testing for.
  • Identify and describe the types of statistical tests you would use to test the hypotheses and create meaningful research results. Explain why you chose each test.
  • Address any ethical concerns that might need to be considered for this research project.

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