Comm 110 Fall 2017 Persuasive Speech Guidelines Prof. Brazell

Need 4 sources with 1 scholarly journal

Assignment: You must build either a speech to influence thinking or a speech to motivate action in the context of your audience’s interests or concerns.

1. Speech to Influence Thinking: To convince people to adopt your position on a particular subject. It is aimed at winning intellectual assent for a concept or proposition.

Purpose: To convince my audience that…………….

2. Speech to Motivate Action: To win people over to your way of thinking AND to get listeners to respond in one or more of these ways: start a behavior; continue a behavior; or stop a behavior—getting people to take action.

Purpose: To persuade my listeners to ___________________ (action verb)

Your persuasive speech must follow one (1) of the four (4) persuasive speech patterns from your textbook. (OR) You may use a persuasive speech pattern from the handouts.

1. Monroe’s Motivated Sequence. 5 steps: (1) Attention. This component should happen in your Introduction as you introduce the topic. (2) Need. This component establishes the need for action, in other words, it explains what the problem is. Need should be Roman numeral I. in the body of your speech. (3) Satisfaction. This component explains how the need(s) are met or the problem is solved. Satisfaction should be Roman numeral II in your body. (4) Visualization. This component paints a picture of a benefit for doing what you advocate or it can present a negative picture of what would happen if what you advocate is not done. Visualization should be Roman numeral III in your body. (5) Action. This component should be a call to action to your listeners. This part happens in the conclusion after your summary statement. Remember to get your audience to respond immediately by using: a petition; show of hands; sign-up sheet; written assignment.
2. Problem–Solution Pattern. (Problem-Cause –Solution is also an alternative) Develop your introduction as usual. For Roman numeral I of your body, explore the problem that exists, and then for Roman numeral II of your body, offer a solution. This pattern works well when listeners either don’t know that a particular problem exists or don’t know how serious it is. You may still have a call to action in your conclusion.
3. Statement–of-Reasons Pattern. Develop your introduction as usual. For each main point of the body of your speech, you should give (3) reasons for your argument or idea. Develop each reason with examples and facts/statistics.
4. Comparative–Advantages Pattern. Use this pattern if you know that your audience knows that a problem exists but aren’t sure which solution is best. You can show that your recommended solution is superior to others. Develop your introduction as usual. For each main point of the body of your speech, you should give (3) advantages for your argument or idea.

Requirements:

1. The speech must be strictly between 3 ½ and 5 minutes! That means you must rehearse, revise and edit to fit it in. Going under and over will result in significant points deduction (which should be a great incentive to get it right).
2. It must be typed and MLA 7 formatted in proper outline form from the options in Chapters 15+16.

.

1. The grading rubric is based on 180 possible points (worth 18% of final grade).

1. You must include a minimum of (4) four sources for your citations and bibliography so RESEARCH is required in order to provide support for your main points. Sources required: a minimum of 1 scholarly peer-reviewed article and 3 others for a minimum of 4 total.

1. If you do not cite at least (3) three sources IN your speech by actually telling us what your sources are and typing them in your speech, you will be penalized up to 30 points.

1. You must follow the criteria of persuasion, which is to change the way of thinking of your audience. This is often controversial in nature.

1. Dress appropriately for your speech presentation.

Problem-Cause-Solution Sequence

I. Attention Getter:

II. Establish Credibility:

III. Thesis/Preview Statement:

[Transition statement]_________________________________________________

Problem

I. Main Point Sentence:_______________________________________________

A.______________________________________________________________

1.________________________________________________________

2.__________________________________________________________

B._______________________________________________________________

1.______________________________________________________

2.______________________________________________________

[Transition statement]___________________________________________________

Cause

II. Main Point Sentence:________________________________________________

A.________________________________________________________________

1.______________________________________________________

2._____________________________________________________

B.________________________________________________________________

1._______________________________________________________

2._____________________________________________________

[Transition statement]________________________________________________

Solution

III. Main Point Sentence:_________________________________________________

A.________________________________________________________________

1.________________________________________________________

2._________________________________________________________

B._______________________________________________________

1.______________________________________________________

2.______________________________________________________

Conclusion

I. Summary statement: To conclude,____________________________________

II. Concluding remarks:_______________________________________________

III. Call to action:_____________________________________________________

(optional)

Assignment: You must build either a speech to influence thinking or a speech to motivate action in the context of your audience’s interests or concerns.

1. Speech to Influence Thinking: To convince people to adopt your position on a particular subject. It is aimed at winning intellectual assent for a concept or proposition.

Purpose: To convince my audience that…………….

2. Speech to Motivate Action: To win people over to your way of thinking AND to get listeners to respond in one or more of these ways: start a behavior; continue a behavior; or stop a behavior—getting people to take action.

Purpose: To persuade my listeners to ___________________ (action verb)

Your persuasive speech must follow one (1) of the four (4) persuasive speech patterns from your textbook. (OR) You may use a persuasive speech pattern from the handouts.

1. Monroe’s Motivated Sequence. 5 steps: (1) Attention. This component should happen in your Introduction as you introduce the topic. (2) Need. This component establishes the need for action, in other words, it explains what the problem is. Need should be Roman numeral I. in the body of your speech. (3) Satisfaction. This component explains how the need(s) are met or the problem is solved. Satisfaction should be Roman numeral II in your body. (4) Visualization. This component paints a picture of a benefit for doing what you advocate or it can present a negative picture of what would happen if what you advocate is not done. Visualization should be Roman numeral III in your body. (5) Action. This component should be a call to action to your listeners. This part happens in the conclusion after your summary statement. Remember to get your audience to respond immediately by using: a petition; show of hands; sign-up sheet; written assignment.
2. Problem–Solution Pattern. (Problem-Cause –Solution is also an alternative) Develop your introduction as usual. For Roman numeral I of your body, explore the problem that exists, and then for Roman numeral II of your body, offer a solution. This pattern works well when listeners either don’t know that a particular problem exists or don’t know how serious it is. You may still have a call to action in your conclusion.
3. Statement–of-Reasons Pattern. Develop your introduction as usual. For each main point of the body of your speech, you should give (3) reasons for your argument or idea. Develop each reason with examples and facts/statistics.
4. Comparative–Advantages Pattern. Use this pattern if you know that your audience knows that a problem exists but aren’t sure which solution is best. You can show that your recommended solution is superior to others. Develop your introduction as usual. For each main point of the body of your speech, you should give (3) advantages for your argument or idea.

Requirements:

1. The speech must be strictly between 3 ½ and 5 minutes! That means you must rehearse, revise and edit to fit it in. Going under and over will result in significant points deduction (which should be a great incentive to get it right).
2. It must be typed and MLA 7 formatted in proper outline form from the options in Chapters 15+16.

.

1. The grading rubric is based on 180 possible points (worth 18% of final grade).

1. You must include a minimum of (4) four sources for your citations and bibliography so RESEARCH is required in order to provide support for your main points. Sources required: a minimum of 1 scholarly peer-reviewed article and 3 others for a minimum of 4 total.

1. If you do not cite at least (3) three sources IN your speech by actually telling us what your sources are and typing them in your speech, you will be penalized up to 30 points.

1. You must follow the criteria of persuasion, which is to change the way of thinking of your audience. This is often controversial in nature.

1. Dress appropriately for your speech presentation.

Problem-Cause-Solution Sequence

I. Attention Getter:

II. Establish Credibility:

III. Thesis/Preview Statement:

[Transition statement]_________________________________________________

Problem

I. Main Point Sentence:_______________________________________________

A.______________________________________________________________

1.________________________________________________________

2.__________________________________________________________

B._______________________________________________________________

1.______________________________________________________

2.______________________________________________________

[Transition statement]___________________________________________________

Cause

II. Main Point Sentence:________________________________________________

A.________________________________________________________________

1.______________________________________________________

2._____________________________________________________

B.________________________________________________________________

1._______________________________________________________

2._____________________________________________________

[Transition statement]________________________________________________

Solution

III. Main Point Sentence:_________________________________________________

A.________________________________________________________________

1.________________________________________________________

2._________________________________________________________

B._______________________________________________________

1.______________________________________________________

2.______________________________________________________

Conclusion

I. Summary statement: To conclude,____________________________________

II. Concluding remarks:_______________________________________________

III. Call to action:_____________________________________________________

(optional)