TOPIC : Mobile Home Property Developer and Manager Assignment: Research-based Marketing Plan Revised Final Proposal – Internal and External Marketing Environments 1500 words (+/- 50 words) No plagiari
Introduction Due to the changing trends in the modern world, mobile homes are taking over the trend of trends as they offer better shelter than the tents which face such risks as being blown away by the wind while people are in enjoying their time. This is an indication that the mobile home development business would be burgeoning in the future are a purging rate than ever thought. With the developments done in the mobile home development recently, like the creation of the mobile homes that won’t have to be demolished after some time is one of the innovative practices in the field and also a reason behind the prospects that this business is going to be a hotcake over the coming decades or even five years (Bell & Hollows, 2007). The increase in the popularity of these kinds of houses is due to the emergence of the vocational culture in the western nations especially in the USA and most of the parts of the USA where people embrace the culture of vacations during the different seasons of the years. Also due to their ability to accommodate almost all of the seasons of the regions of the USA, Asia, Europe and even Australia, they are what most of the people are going for. Mobile homes of the epoch are more durable and according to most of their developers confirm their being permanent and don’t just have to be used or treated as temporary homes but could be used permanently by those who cannot manage the cost of developing real and permanent homes. This paper is, therefore an analysis of the mobile homes developing and management market in not a specific region of the world but most of the analysis would be coming from the USA region. There are future prospects of the market, a conclusion stemming from the analysis of the past and current financial trends of the industry (Greco, 2017). Due to the fact that the market is growing due to its profitability, many entrepreneurs have emerged and thus forming a competitive landscape which is analyzed by this paper. There are more other elements surrounding this market, which this paper analyses including and not limited to current price points of the competitors in this field as well as the buyer profile of this market specifically. A keen economist looking at this final paper realizes that the information presented in this paper is worth presenting to the impeding investors. Current Annual Sales in This Market Tech Money Market Size: $6bn Business Number of Businesses: 3,187 Poll Average Industry Profit Margin: 13%  supervisor account Industry Employment: 10,922 The above data for the mobile home market is a reflection of the entire market of the particular industry specifically for the USA (Sutter & Simmons, 2010). The market size has grown tremendously over the past five years and from the above, it is seen to stand at the $6 billion mark. The number of the competitors in the USA market only is alarming and this has been growing steadily over the past years with an annualized growth rate of over 8%. Due to the increasingly growing demand in this market, this growth rate of the market threatens to remain steady of increase at a gradual level and this slow growth is due to the invasion of the covid19 pandemic which has caused many business organizations to tread in the path of restructuring, which attracts more costs on the side of the businesses undergoing the process. Competitors According to some studies, those mobile home manufactures featuring in this paper are treated as the most competitive or that have been rated as the best dealers in the market. As from the above analysis, the USA only has over 3000 players in the market. That said, this paper takes the interest of space to only mention a few of them. Cavco industries are featuring as the top most providers in the USA with an annual sale of over $120 million. The profile of this company is that they are only limited to the provision of mobile homes only. Another competitive company in this market is Fleetwood Homes of Texas, whose annual income in terms of USD is over 250 million and this is according to a reliable online source which has profiles of the companies in this industry. Also, according to the profile of this company, they are dealing in only homes and no other business provision unless stated otherwise in their coming financial statements. Fairmont Homes is another competitive USA based company in this field with a lower annual income of about 100 million USD to 200 million USD. Their profile is quite competitive than for the other companies as this company is providing extensive services to its customers including homes that are mobile as well as motor. Together with the motor and mobile homes, the company is also providing custom trailers as well as recreational vehicle services to its customers (Smith, 1976). Tracing its debut back in the year 1971, the progress of the company could be concluded as being competitive while also basing on the extensive nature of the company’s service provision profile. Competition in this field with endless companies rising into fame with their competitive goods and services while maintaining their main profile as mobile home providers. Projected Changes in the Overall Pricing of the Industry It is undeniable that there are prospects for increasing the future pricing of the manufactured mobile homes in the coming future and this is a judgement arrived at from the projections in the growth of the industry up to the year 2027. According to the analyses of the market, it is expected that the future market value goes to the value of $38,848 from a value $27,188 million. One of the attributing reasons behind this projection is the increase in demand for the mobile homes which always comes handy with the increase in prices for the prices of the goods on the market. The recommended differentiation products for the JGJ are majoring in the foods industry as they are currently doing due to the impending unhealthy competition in the mobile home industry which would be a stressed to the start-up companies. Consumer Profile Age: Young parents Location: USA Hobbies: Vacation, sports, hiking Job title: Employed Income: $ 10000 Purchasing habits: On store purchasing Goals or motivations: Not so ambitious References Bell, D., & Hollows, J. (2007). Mobile homes. Space and Culture, 10(1), 22-39. Greco, D. (2017). Cognitive mobile homes. Mind, 126(501), 93-121. Sutter, D., & Simmons, K. M. (2010). Tornado fatalities and mobile homes in the United States. Natural Hazards, 53(1), 125-137. Smith, R. A. (1976). An Analysis of Black Occupancy of Mobile Homes. Journal of the American Institute of Planners, 42(4), 410-418.
TOPIC : Mobile Home Property Developer and Manager Assignment: Research-based Marketing Plan Revised Final Proposal – Internal and External Marketing Environments 1500 words (+/- 50 words) No plagiari
Font colors used by the instructor: Green font – highlighted info that is good for JGJ to know. Red font – grammar, punctuation, spelling that needs to be corrected. Blue font – advise on how to improve this submission and build a marketing plan for JGJ. Executive Summary The report aims at looking into the most effective strategy that can be used by a home property developer to analyze the current nature of the market so that to maximize on the number of clients that the organization will hold. There are reports that have been made currently to look into the current nature of the market and its growth rate which can be achieved by looking at the past trends of the property market development. According to Reonomy in the year (2018), there is a high demand on the home property and at the same time, various home developer companies have taken notice on the development which means that they invested large sums of money together with strategies of winning the market. Some of the most effective market strategies that the company can use to capture clients include the following. The first strategy is to check on the product price policies so that to ensure that they achieve the set goal according to the company’s objectives. The company should also assess its target market so that to ensure the right clients have been captured. It is important for the company to differentiate itself from other similar companies through developing its own brand which can be easily recognized by the customers. Another strategy is to use a common design on the products that are delivered to the clients. (Woon & Suki, 2020). The last strategy is ensuring that there is a motivated sales force which will work hard to reach out to a large number of customers within the target market. It is also important to check on the product prices so that to ensure that the organization presents the best quality within a realistic price that will be better than what all other companies are offering. It can include giving warrants to on the developed products. Product positioning Product positioning is a term that is used to define the level of a product when compared to other similar products in the market. It helps an investor to understand what changes can be made so that to improve the product hence making it more competitive when compared to others in a similar market. The nature of the market is always changing and if the market analysis team within the company does not assess what changes should be made, then there is a high probability that the company will be faced by setbacks hence losing its share in the market. The above is true, but the goal of positioning is to create an impression in the minds of the customers; that is, when customers think of JGJ’s mobile home property what comes to their mind – high quality, mediocre, or trash? Analysis of the current positioning in the Market Before the pandemic period early in 2019, people were involved in job opportunities that involved settling in different parts of the country. This contributed to the growth of the home market as people needed places to settle. The current leading company is the Cooperative which holds a market of Duplex with a market of $1,951,389 which is followed by Multi Family which holds a market of $1,507,734. There are other players in the market who are working towards improving the nature of their products so that to reach out to a larger number of clients. The organization currently holds a market of $200,100. This means that there are other companies which are still dominating the market and JGJ Inc. has a lot of improvement and changes to make so that to meet the demand of market. (Reonomy. 2018) JGJ has not entered the market yet so you cannot say that they have a lot of improvement and changes to make. You are a consultant helping JGJ enter this market. Projections of the market Due to increasing rate of globalization, people are opting to use simple home solutions as they depend on short term settlement options before moving to their next job opportunities. This has led to a positive growth of the general product market which means that companies should set up strategies of capturing the increasing market. JGJ Inc. has put in place marketing strategies that have helped it to hold its current position. However, other marketing strategies should be considered which should target on developing more sustainable goals hence helping it to compete for the projected high market. (Chari, 2019) JGJ has not entered the market yet so you cannot say they have put marketing strategies in place. On the pricing of the services for the next five years, there is a high likelihood that the value of the housing will keep on increasing because of the demand and the economic growth in the country. Price will be discussed in Workshop 4. Recommended Position for Inc. The first recommendation is that JGJ Inc. should consider creating a brand that will be different from what other mobile home providers can offer. This can involve coming with designs that will differentiate their products from what other competitors are offering to their clients. Through this, potential clients will be able to identify and pick the services hence leading to the growth of the company. As a consultant, it is your job to tell JGJ what branding they need to offer that will differentiate them from the competition. See my note below (at the end of your paper). The next strategy is to come up with strategies of motivating the marketing term which will push the team to reach out to a larger number of clients. (Key & Czaplewski, 2017). It can involve offering them a higher commission than what other companies would be willing to offer hence attracting and retaining the most qualified team into the marketing department. This is a worthwhile discussion. Does JGJ need an internal team or real estate agents to show the homes in the mobile home park? It is also a debate as to whether this discussion goes under the Product section of your marketing plan or the Place (distribution) section of your marketing plan, which is Workshop #4. It is important to consider giving better services to frequent clients so that to capture a long-term market of the clients. If they are offered the best services, it means that they will not opt to seek for the mobile services from another company. An example is renting the houses at a discount to those who have rented them over a period of five years. Ah…another topic that is worthwhile discussing. I think you need to add a clear recommendation to JGJ that they are creating a mobile home community. In that community are the mobile homes being rented, sold as permanent homes, or both. Also, decide if the mobile homes will be stationary or moving (with wheels). In other words, will the customers be moving their own mobile home in and out to rent a plot of JGJ’s land, or will the customers be buying or renting homes that are already in place and stationary. The quality of the products should also be considered. This can be accomplished through reducing the prices of the products and at the same time ensuring that they are of the preferred quality. This can include a one-year warranty for the products. However, the prices should not affect the profit margin of the company. You need to discuss the quality JGJ needs to provide in comparison to the competition (see my note at the bottom of this paper) Buyer profile The products should target customers who are seeking for mobile home services especially those who work in different regions from time to time. The services should be reliable enough to the clients so that to ensure that it can reach out to them regardless of their location. The products offered should also be flexible so that to meet their expectations. You need to clarify what you mean by services. In your 1.3 submission, you outline the target market as families, and you list other demographics about the target. This buyer profile section is part of assignment # 1.3 not 2.3 although it doesn’t hurt to repeat the info in 2.3. References Reonomy. (2018, Feb, 10th). Investing in Mobile Home Parks: Why you should be investing in Mobile Home Parks. Reonomy. Woon, S. L., & Suki, N. M. (2020). Strengthening the Marketing Strategies for the Traditional Property Developer in Malaysia. Global Business Management Review, 12(1), 89-110. Morgan, N. A., Whitler, K. A., Feng, H., & Chari, S. (2019). Research in marketing strategy. Journal of the Academy of Marketing Science, 47(1), 4-29. Key, T. M., & Czaplewski, A. J. (2017). Upstream social marketing strategy: An integrated marketing communications approach. Business Horizons, 60(3), 325-333. APA want the 2nd line of each reference indented. Srujan, Below is the list of requirements for Workshop assignment # 2.3. The most important section is to advise JGJ on the design of a mobile home property that JGJ will introduce to the market that competes with the competition. A mobile home property developer and manager would include a description of the typical size of a mobile home community (park), the characteristics that make the community different, types of mobile homes in the park, and how the park will be managed. Consider the amenities that a person buying a mobile home would want in their community, the quality of the homes, and safety of the park, sustainability policies, plot size, home size, etc. Course requirements for assignment 2.3: Product Development Key differentiating characteristics of the offering Analysis of demand in the market Market Segment Demand Quantitative data used to determine projected demand. I eliminated this section. Methodology used to determine demand. Here are my thoughts: You have a really good start on your research and ideas, and I applaud what you have done so far. You seem to like this topic. For the course requirements, you need to follow the instructions for each section that needs to be included in the marketing plan, which are also outlined in the Market Analysis Report Template. Be sure to look at the rubric so you know that you have included and covered all requirements that will be graded. Grading rubric for 2.3: Elements (product, demand, methodology): 14 Chart/graph: 0 (none provided) Sources: 4 Grammar/APA: 5 Total: 23 out of 40 Late submission (4 days): 40% of 40 possible points would be a grade of 16 points 40% off 23 earned points is 23-9 points for a total of 14 Final grade: 16 points (higher of the two possibilities) Assignment 4.4 asks for a revised version of 2.3. That is where you can make all the updates.
TOPIC : Mobile Home Property Developer and Manager Assignment: Research-based Marketing Plan Revised Final Proposal – Internal and External Marketing Environments 1500 words (+/- 50 words) No plagiari
Executive Summary The report aims at looking into the most effective strategy that can be used by a home property developer to analyze the current nature of the market so that to maximize on the number of clients that the organization will hold. There are reports that have been made currently to look into the current nature of the market and its growth rate which can be achieved by looking at the past trends of the property market development. According to Reonomy in the year (2018), there is a high demand on the home property and at the same time, various home developer companies have taken notice on the development which means that they invested large sums of money together with strategies of winning the market. Some of the most effective market strategies that the company can use to capture clients include the following. The first strategy is to check on the product price policies so that to ensure that they achieve the set goal according to the company’s objectives. The company should also assess its target market so that to ensure the right clients have been captured. It is important for the company to differentiate itself from other similar companies through developing its own brand which can be easily recognized by the customers. Another strategy is to use a common design on the products that are delivered to the clients. (Woon & Suki, 2020). The last strategy is ensuring that there is a motivated sales force which will work hard to reach out to a large number of customers within the target market. It is also important to check on the product prices so that to ensure that the organization presents the best quality within a realistic price that will be better than what all other companies are offering. It can include giving warrants to on the developed products. Product positioning Product positioning is a term that is used to define the level of a product when compared to other similar products in the market. It helps an investor to understand what changes can be made so that to improve the product hence making it more competitive when compared to others in a similar market. The nature of the market is always changing and if the market analysis team within the company does not assess what changes should be made, then there is a high probability that the company will be faced by setbacks hence losing its share in the market. Analysis of the current positioning in the Market Before the pandemic period early in 2019, people were involved in job opportunities that involved settling in different parts of the country. This contributed to the growth of the home market as people needed places to settle. The current leading company is the Cooperative which holds a market of Duplex with a market of $1,951,389 which is followed by Multi Family which holds a market of $1,507,734. There are other players in the market who are working towards improving the nature of their products so that to reach out to a larger number of clients. The organization currently holds a market of $200,100. This means that there are other companies which are still dominating the market and JGJ Inc. has a lot of improvement and changes to make so that to meet the demand of market. (Reonomy. 2018) Projections of the market Due to increasing rate of globalization, people are opting to use simple home solutions as they depend on short term settlement options before moving to their next job opportunities. This has led to a positive growth of the general product market which means that companies should set up strategies of capturing the increasing market. JGJ Inc. has put in place marketing strategies that have helped it to hold its current position. However, other marketing strategies should be considered which should target on developing more sustainable goals hence helping it to compete for the projected high market. (Chari, 2019) On the pricing of the services for the next five years, there is a high likelihood that the value of the housing will keep on increasing because of the demand and the economic growth in the country. Recommended Position for Inc. The first recommendation is that JGJ Inc. should consider creating a brand that will be different from what other mobile home providers can offer. This can involve coming with designs that will differentiate their products from what other competitors are offering to their clients. Through this, potential clients will be able to identify and pick the services hence leading to the growth of the company. The next strategy is to come up with strategies of motivating the marketing term which will push the team to reach out to a larger number of clients. (Key & Czaplewski, 2017). It can involve offering them a higher commission than what other companies would be willing to offer hence attracting and retaining the most qualified team into the marketing department. It is important to consider giving better services to frequent clients so that to capture a long-term market of the clients. If they are offered the best services, it means that they will not opt to seek for the mobile services from another company. An example is renting the houses at a discount to those who have rented them over a period of five years. The quality of the products should also be considered. This can be accomplished through reducing the prices of the products and at the same time ensuring that they are of the preferred quality. This can include a one-year warrant for the products. However, the prices should not affect the profit margin of the company. Buyer profile The products should target customers who are seeking for mobile home services especially those who work in different regions from time to time. The services should be reliable enough to the clients so that to ensure that it can reach out to them regardless of their location. The products offered should also be flexible so that to meet their expectations. References Reonomy. (2018, Feb, 10th). Investing in Mobile Home Parks: Why you should be investing in Mobile Home Parks. Reonomy. Woon, S. L., & Suki, N. M. (2020). Strengthening the Marketing Strategies for the Traditional Property Developer in Malaysia. Global Business Management Review, 12(1), 89-110. Morgan, N. A., Whitler, K. A., Feng, H., & Chari, S. (2019). Research in marketing strategy. Journal of the Academy of Marketing Science, 47(1), 4-29. Key, T. M., & Czaplewski, A. J. (2017). Upstream social marketing strategy: An integrated marketing communications approach. Business Horizons, 60(3), 325-333.
TOPIC : Mobile Home Property Developer and Manager Assignment: Research-based Marketing Plan Revised Final Proposal – Internal and External Marketing Environments 1500 words (+/- 50 words) No plagiari
6 Introduction Due to the changing trends in the operations of the people of the current century, this paper reports a burgeoning growth in the mobile home industry which has been seeing an attraction from people of all ages. One of the reasons behind the burgeoning of this industry is the growth of the vacation habit among many families in the USA and in the other western countries such as the UK and Australia. Another reason why these houses have grown in popularity and on the market is the increase in the financial ability of the people in the USA and the economic increase of China. This paper does a market analysis of the mobile home industry. Some of the elements that this paper deploys in analyzing the market are such as; current annual sales of the industry in the USA, the competitors in the same market as well as the future market projections of the market, that is the future prices of the mobile homes in the USA and the rest of the world. The market projections in this paper are based on the past and current trends in the price variations of the properties (Gallagher, 1991). The mobile home market is reported to have begun back in the year 1970 and dating back in the debut of the industry, the prices don’t reflect the current prices since there has been a steady increase in the prices of these products. Increased production costs of the products could be reason behind the steadily increasing prices of the products as sellers try to meet the profit margins. Due to the increase in the production cost of the same products over the past decades, this could be assumed for the next decades and thus a judgement passed that the prices of the products would be higher in the coming years than what it is at the moment. Also, if the covid-19 pandemic persists on the face of the world for the next coming years, this paper sadly reports that the prices of the mobile homes would be affected greatly as the producers and the sellers strive to beat the economic constraints. Porter’s 5 Model Regarding the Market Judging from the elements which make up the porter’s 5 forces model, this model is a reflection of a given organization’s competitive standing in its market of operation. Among the elements making up the model are; the threats of other businesses emerging and operating in the same line of business, threat of substitute products emerging, the power of the customers, the power of the suppliers as well as the rivalry within the market which has the effect of determining the intensity of competition hence the attractiveness in the business market (Smith, 1976). The latter is quite true from the fact that in the case of competition, players in the market tend to be innovative, coming up with new styles of production and also service production in the attempt to outsmart their competitors in the same market. The threats of other players emerging in the market is so apparent following the disadvantages or rather the cons presented by the sole use of motor homes. One of the reasons which is inviting the other players in the camping business of the motor homes could be their disadvantage of being quite crude and heavy to carry (Bair, 1967). In fact, most of the people who have a camping experience state that it is hard to set up a motor home in very thick or forested place. A mobile home has to be carried to its camping site and the trucks involved in the transportation process of the motor homes have to be wide. This is to mean that their penetration rate into the deepest forests could be limited. Those camping have to avoid some bushy places which apparently are regarded to be the most adventurous. It is for this reason that chances of other players coming into play widen. For instance, tents are a perfect camping requirement. Comparing the nature of the tents and the mobile homes, there is a great difference in how the two could be transported. Large tents can be folded and made to penetrate the most feared areas by the developers and managers of the mobile homes. Therefore, for those who would like to venture more interior, they are left with no choice than going for the tents. This situation is that which invites the other players who are the produces and managers of tents. The introduction of the tents in the camping program is acting as an emerging threat as well as a substitute. The vacation habit is becoming rampant among many families in the USA and since most of them would love to camp away from their states or home grounds, the best option for them would be tents which could fit in their cars as they travel along. Due to the increasing demand for substitute products like tents to the mobile homes, the demand of mobile homes is at the risk of declining. This is due to an increase in the demand for tents which are a competing commodity. Increasing the demand of substitute products of mobile homes has an effect of increasing the purchasing power of the clients. In this case it is easy for the clients to determine the prices of the property and as usual, clients will always want to reduce the market price of the products. This situation is dangerous to the developers and managers of the mobile homes since it has an effect of deviating the profit margin in the mobile home industry. External Factors Affecting the Mobile Homes Industry Poverty As much as the developers of the mobile homes would want to spread their products among all populations, it won’t be possible due to the level of poverty among most of the American homes. The average price of mobile homes is about $ 40,000 USD, and this could be the annual earnings of few homes in the USA. The chances of the industry growing are therefore considered slim due to the level of poverty in the American homes and in the rest of the world. Required Internal Resources and Competencies to Compete in the Market In order for the industry to strive in the competitive market, the developers have to do it in a way that beats the disadvantages of the homes against the substitute products like tents. For instance, the developers and managers of these homes could make them more mobile. This is in terms of their bulkiness. They have to be easy to carry to all places of camping. Another factor of consideration in the attempt to beat the competitive market is by working on making them accommodative to all the seasons experienced in all parts of the world. It is this way that they will retain their popularity as people won’t have to be shifting from their use to the use of the rivalry products of mobile homes. The department of housing and urban construction of the USA oversees all the procedures of manufacturing of the mobile homes to ensure safety of the manufactured housing. It is the HUD that has the mandate of setting the standards for manufacturing of the homes which cannot be bend by the local authorities of the USA. Federal standards demand that the nature of the houses is that they are durable, safe and also affordable to the people that they are targeted for. For instance, those homes that have complied with the HUD standards have the insignia of compliance tag. It is this tag that shows the public that the structure is ready for installation. While installing the homes, the local authorities always require that the owners of the structure show them the insignia of compliance tag before they can permit them to proceed with the installation of the structures. It is not only the HUD that has the mandate to set the installation standards of the homes but the state governments could also come with their own installation standards which the HUD has to appreciate. References Gallagher, K. A. (1991). Yee v. City of Escondido: Will Mobile Homes Provide an Open Road for the Nollan Analysis. Notre Dame L. Rev., 67, 821. Smith, R. A. (1976). An Analysis of Black Occupancy of Mobile Homes. Journal of the American Institute of Planners, 42(4), 410-418. Bair Jr, F. H. (1967). Mobile Homes–A New Challenge. Law & Contemp. Probs., 32, 286.
TOPIC : Mobile Home Property Developer and Manager Assignment: Research-based Marketing Plan Revised Final Proposal – Internal and External Marketing Environments 1500 words (+/- 50 words) No plagiari
Introduction Being in the property dealing enterprise, one may immensely have advantage from actual property software improvement which offers to put returns rapidly. Your enterprise might get to provide good-sized right listings in a completely attractive manner, visually. You have a smooth attain to the clients all alongside the day, regionally in addition to internationally, capable of keep notable manipulate over the webpage content material and get hold off on the spontaneous messages and notifications for short follow-up (Muhamad, 2017). Thesis The report aims at looking into the most effective strategy that can be used by a home property developer to analyze the current nature of the market so that to maximize on the number of clients that the organization will hold Product positioning Product positioning is a term that is used to define the level of a product when compared to other similar products in the market. It helps an investor to understand what changes can be made so that to improve the product hence making it more competitive when compared to others in a similar market. The nature of the market is always changing and if the market analysis team within the company does not assess what changes should be made, then there is a high probability that the company will be faced by setbacks hence losing its share in the market. Analysis of the current positioning in the Market Before the pandemic period early in 2019, people were involved in job opportunities that involved settling in different parts of the country. This contributed to the growth of the home market as people needed places to settle. The current leading company is the Cooperative which holds a market of Duplex with a market of $1,951,389 which is followed by Multi Family which holds a market of $1,507,734. There are other players in the market who are working towards improving the nature of their products so that to reach out to a larger number of clients. The organization currently holds a market of $200,100. This means that there are other companies which are still dominating the market and JGJ Inc. has a lot of improvement and changes to make so that to meet the demand of market. (Reonomy. 2018) Projection of the market Due to increasing rate of globalization, people are opting to use simple home solutions as they depend on short term settlement options before moving to their next job opportunities. This has led to a positive growth of the general product market which means that companies should set up strategies of capturing the increasing market. JGJ Inc. has put in place marketing strategies that have helped it to hold its current position. However, other marketing strategies should be considered which should target on developing more sustainable goals hence helping it to compete for the projected high market. (Chari, 2019). On the pricing of the services for the next five years, there is a high likelihood that the value of the housing will keep on increasing because of the demand and the economic growth in the country. Recommended Position for Inc. The first recommendation is that JGJ Inc. should consider creating a brand that will be different from what other mobile home providers can offer. This can involve coming with designs that will differentiate their products from what other competitors are offering to their clients. Through this, potential clients will be able to identify and pick the services hence leading to the growth of the company. The next strategy is to come up with strategies of motivating the marketing term which will push the team to reach out to a larger number of clients. (Key & Czaplewski, 2017). It can involve offering them a higher commission than what other companies would be willing to offer hence attracting and retaining the most qualified team into the marketing department. It is important to consider giving better services to frequent clients so that to capture a long-term market of the clients. If they are offered the best services, it means that they will not opt to seek for the mobile services from another company. An example is renting the houses at a discount to those who have rented them over a period of five years. The quality of the products should also be considered. This can be accomplished through reducing the prices of the products and at the same time ensuring that they are of the preferred quality. This can include a one-year warrant for the products. However, the prices should not affect the profit margin of the company. Buyer profile The products should target customers who are seeking for mobile home services especially those who work in different regions from time to time. The services should be reliable enough to the clients so that to ensure that it can reach out to them regardless of their location. The products offered should also be flexible so that to meet their expectations. Peer Analysis criticism According to my peer analysis on my report, I could say l almost agree with his alternative thoughts. Looking at for example on his example on having a cellular software which gives facts associated with all of the components of the belongings is important. There are some functions that your actual property cellular app improvement corporation might want to the cognizance of. We proportion right here some functions that might be an outstanding part of your actual property cellular software. Another suggestion of having a Geo-Location Tagging is very important suggestion from my peer for interactive Real Estate cellular app improvement because it permits the app customers to discover close-by residences. The geolocation characteristic within the app leverages the Geotag or GPS vicinity of a telephone making the vicinity-primarily based totally residence searching feasible for customers, the usage of the smartphones GPS. It permits them to see the residences or houses on the market close to their modern vicinity in actual time on a map. Another suggestion l totally agree with is the Mortgage calculator. It’s understood that it slows simply treasured and with simple and smooth to use calculator supply within the app, it receives handy for the customers to discover what they could manage to pay for through getting estimation in their month-to-month loan payment (Muhamad, 2017). The loan mortgage calculator, which is easy and accurate, permits them to calculate new residence buy and refinance and loads greater. I totally agree with peers’ suggestions after studying my report. Having good components which influence market forces is very important. Technological advances in Home property development are the current trend and should be embraced. Executive Summary There are reports that have been made currently to look into the current nature of the market and its growth rate which can be achieved by looking at the past trends of the property market development (Berlin, 2011). t. According to Reonomy in the year (2018), there is a high demand on the home property and at the same time, various home developer companies have taken notice on the development which means that they invested large sums of money together with strategies of winning the market. Some of the most effective market strategies that the company can use to capture clients include the following. The first strategy is to check on the product price policies so that to ensure that they achieve the set goal according to the company’s objectives. The company should also assess its target market so that to ensure the right clients have been captured. It is important for the company to differentiate itself from other similar companies through developing its own brand which can be easily recognized by the customers (Hart, Rhodes, & Morgan, 2002). Another strategy is to use a common design on the products that are delivered to the clients. (Woon & Suki, 2020). The last strategy is ensuring that there is a motivated sales force which will work hard to reach out to a large number of customers within the target market. It is also important to check on the product prices so that to ensure that the organization presents the best quality within a realistic price that will be better than what all other companies are offering. It can include giving warrants to on the developed products. References Reonomy. (2018, Feb, 10th). Investing in Mobile Home Parks: Why you should be investing in Mobile Home Parks. Reonomy. Woon, S. L., & Suki, N. M. (2020). Strengthening the Marketing Strategies for the Traditional Property Developer in Malaysia. Global Business Management Review, 12(1), 89-110. Morgan, N. A., Whitler, K. A., Feng, H., & Chari, S. (2019). Research in marketing strategy. Journal of the Academy of Marketing Science, 47(1), 4-29. Key, T. M., & Czaplewski, A. J. (2017). Upstream social marketing strategy: An integrated marketing communications approach. Business Horizons, 60(3), 325-333. Muhamad, N.S.  (2017), “Property Developer applications”, Vol. 25 Part 2, pp. 129-320. Hart, J. F., Rhodes, M. J., & Morgan, J. T. (2002). The unknown world of the mobile home. JHU Press. Berlin, L. (2011). At more mobile-home parks, a greater sense of security. The New York Times, D8.
TOPIC : Mobile Home Property Developer and Manager Assignment: Research-based Marketing Plan Revised Final Proposal – Internal and External Marketing Environments 1500 words (+/- 50 words) No plagiari
Running head: JGJ 0 JGJ Inc. Pricing and Promotional models Name:College:Instructor: JGJ Inc. Pricing and promotional models Introduction Marketing mix can be defined as the tools used for improving the market. This is what the company does to succeed, the company can influence the demand through improvement on the quality of the goods. A marketing mix is a tool that assists in the planning for the markets. Price is the amount that is supposed to be paid to acquire a given product. Distribution channels that are used in providing the product to the customers. Promotion is a technique for increasing the awareness of the product. Analysis of current pricing models in the market A pricing model is an arrangement received by choosing what it will charge for its printing and administrations. Techniques are self-destructing by and large in three expense-based classes estimating, a typical serious component. Among the evaluating systems that at last, the measure of income produced from a set cost duplicated by the units sold should cover working expenses and admittance to a blocked-off project edge, which ensures satisfactory returns in speculation. The interaction for doing this is extraordinary contingent upon the industry and economic situations, beneficial upper hand, what’s more, sometimes control issues. Cost The methodology is significant adaptability in monetary displaying, deciding the returns, receivables got, and sums returned from development by its long endurance The models used in pricing affect the cost for various products and services. These models are vital for assisting the company to attract more customers. Gain is usually included in the prices of goods and services. Through this model, the company can determine the prices of goods by basing on the needs of the customer. Through these needs of customers are met leading to increase in the customers. This model helps in moderating the amount to fit the needs of customers. Hourly hour pricing is vital for the company in the providing of services. This is so since most of the customers usually use hours before deciding on the product they can purchase. Having a fixed price is the other model which charges a fixed price for the services and products regardless of the circumstances. Having a fixed rate can be determined by the way a product is performing in the market. Analysis of the current promotional models in the market A promotional model is a model intended to drive shopper buyer interest for an item, administration, item type, or idea by reaching likely clients. Many promoting models are by and large coordinated into actual appearance. They work to make the item or administration more alluring and can give data to writers and buyers at expos and meeting occasions. Limited time models are utilized in motorsports, different games, (for example, dart contests), or expos, or they can fill in as “speakers” to advance a specific item or item in commercials. The current promotional models in the market comprise conventional modeling and trade shows. These models have got various factors including a free sample that is given to customers to have the opportunity for testing goods quality before deciding on buying. It also involves the answering of questions and the clarifications from customers. The retail model is the other type of retail service. The spokesmodel is the other model for a company’s market promotion. Analysis of the current distribution models The intensive distribution model is a current model that is used in the distribution. Goods are effectively distributed by the use of this model. It has various intermediaries and a few chosen based on given criteria. This model is vital in the improvement of the distribution process. Using few intermediaries is due to the wants of the organization using a selective distribution process. Most of the time exclusive is usually made up of one intermediary. Recommended Pricing Strategy for JGJ Inc. For JGJ to be able to have an improvement in its profits, a fixed price model is key. This will offer assistance in the providing of goods and services to consumers irrespective of the financial status they might be in. This will offer assistance for the organization in budgeting for the services. By considering the available stock and the workers the price is set in a way that the profit will be the automatic outcome in the long run. This is not suitable for other models since the price could be discriminated against. This thus predicts success for the business to become complicated. The model is vital in the budgeting process and problem that might have been encountered in marketing is dealt with before it can occur. Recommended Promotional Strategy for JGJ Inc. The best promotional strategy that can be used in this case is trade shows and events. This is vital as it helps the company in showing how it can improve its products. This will also assist in informing the customers of the upcoming new products. This model increases interaction between customers and the company and problems together with other issues affecting customers are dealt with. Recommended Distribution Strategy for JGJ Inc. When it comes to the distribution of the product JGJ can use the exclusive method for the distribution of its products. The main advantage of using this model is that it will assist the company in using well-experienced intermediaries thus having control over delivery by a single intermediary. Using a single intermediary is useful in helping improve the quality of the services which are offered. This model assures a decrease in competition and increases profits. Conclusion In conclusion, JGJ will improve promotional, distribution, and pricing through the adoption of the above models. The high three models are the ones influencing the company’s demand. For the company to be able to increase its profit it should strictly adhere to the above guidelines. An increase in the market of goods and services will lead to the company’s success. References Kotler, P. and Armstrong, G. (2013) Principles of Marketing, Pearson Prentice-Hall. Kotler, P. and Keller, K. (2013) Marketing Management, Pearson Prentice-Hall. Nagle, T. and Hogan, E. (2010) The Strategy and Tactics of Pricing, 4th edn, Pearson Education, Inc., New Jersey
TOPIC : Mobile Home Property Developer and Manager Assignment: Research-based Marketing Plan Revised Final Proposal – Internal and External Marketing Environments 1500 words (+/- 50 words) No plagiari
Running head: JGJ 0 JGJ INC. Name:College:Instructor: JGJ Inc. Product development This covers the entire process for bringing the new product to the market, renewal of the existing product, or introduction of the product to a new market. The central aspect of designing a product requires various considerations. The development of a new product is described as the transformation of the marketing opportunity to the product which is available for selling (Dictionary of business and management,2009). Products that are developed by the organizations usually provide the means for the generation of income. For most of the technologies intensive firms their approaches are usually based on the exploitation of technological innovations in the rapidly changing markets (Innovation management and new product development,2012). The product could be tangible or it could be intangible, at times the services and the other processes are usually distinguished from the products. Developing a new product requires one to better understand the needs of customers and their wants, their competitive environments, and the nature of the markets (Kahn and Kenneth,2012). Cost, quality, and time are the main variables that drive the needs of the customers. For innovative companies, they develop strategies for satisfying the needs of the customers and increasing market share through the development of products. Key differentiating characteristics of the offering When it comes to differentiating characteristics for offering the brand should be different from what other mobile home providers can offer. This can involve coming with designs that will differentiate their products from what other competitors are offering to their clients. Through this, potential clients will be able to identify and pick the services hence leading to the growth of the company. The quality of the products is also key at this phase, it could be accomplished through reduction of prices of products and same time ensuring the products provided are of the quality which is proffered products can have a one-year warranty. Analysis of demand in the market The market size has grown tremendously over the past five years and from the above, it is seen to stand at the $6 billion marks. Only in the United States, the number of competitors is worrying, and it has been continuously increasing over the last few years, with an annualized growth rate of over 8%. Because of the increasing demand in this sector, the market’s growth rate appears to be slowing consistent increment at a continuous level and this sluggish development is because of the attack of the covid19 pandemic which has made numerous business associations track in the way of rebuilding, which draws in more expenses on the organizations going through the interaction. Because of expanding pace of globalization, individuals are selecting to utilize straightforward home arrangements as they rely upon momentary settlement alternatives before moving to their next open positions. This has prompted a positive development of the overall item market which implies that organizations should set up procedures of catching the expanding market. JGJ Inc. has set up advertising techniques that have assisted it with standing firm on its present situation. Notwithstanding, other advertising methodologies ought to be viewed as which should focus on growing more supportable objectives thus assisting it with viewing for the projected high market. JGJ has not entered the market yet so you can’t say they have set up promoting methodologies. On the estimating of the administrations for the following five years, there is a high probability that the worth of the lodging will continue expanding as a result of the interest and the monetary development in the country. However much the designers of the trailers would need to spread their items among all populaces, it will not be conceivable because of the degree of neediness among the greater part of the American homes. The normal cost of manufactured houses is about USD 40,000, and this could be the yearly profit of not many homes in the USA. The odds of the business developing are accordingly viewed as thin because of the degree of neediness in the American homes and the remainder of the world. Market segment demand This is the process of dividing the target market into smaller, more detailed categories. It divides customers and audiences into groups that share similar factors such as census, interests, needs, or location. Ethics categories require you to be aware of your client’s actions. These activities may be related to how the customer interacts with your product or other activities that take place away from your product. The Geographic category is the simplest form of market segregation. It classifies customers according to geographical boundaries. Demographic segmentation is one of the most popular and widely used forms of market segregation. Statistical data is specified for a group of people. Quantitative data used to determine projected demand The products should target customers who are looking for advanced home services especially those who work in different regions from time to time. Services must be reliable enough for customers to ensure they can access them no matter where they are. The products offered also have to be flexible to meet expectations. In the determination of demand, the current positioning in the market is used for determining the demand. Before the epidemic in early 2019, people were involved in job opportunities that included settling in different parts of the country. This has contributed to the growth of the domestic market as people need accommodation. The leading company is currently the Cooperative with a Duplex market with $ 1,951,389 followed by the Multi-Family with a market of $ 1,507,734. Other players in the market are working to improve the quality of their products to reach a larger number of customers. The organization currently owns a $ 200,100 market. This means that there are other companies still dominating the market and JGJ Inc. has many improvements and changes to make to meet market needs. The methodology used to determine demand The consideration being used for determining demand is the consumer profile where there are those mobile designs that youngsters will be attracted to than for other older people and the income also plays a key role in this matter. Demand forecasting is the process of predicting what will be the need for a particular product in the future. It indicates what current and future customers will want to buy and tells the production facilities what they should produce. For the demand, it can be determined through the projections and looking at the poverty level of the people within the community. For JNJ Inc. the demand is determined by looking at the substitute products which are available for purchasing. It is being deemed that the demand is likely to reduce due to the change in the prices of the substitutes where people are ready to go for the substitutes in case the prices increase. In conclusion, if this company wants to succeed in the market, then the appropriate steps have to be taken from the product development up to marketing. The demand can be increased through providing good services to the customers which will attract them. The quality has to be maintained and they have to target people with higher levels of income that will be willing to buy the products which can result in the growth of the company. The chosen segment are the ones that are in dire need of the product hence proper steps have to be undertaken for developing the product. References A dictionary of business and management (2009) (5th ed.). Oxford [England]: Oxford University Press. ISBN 9780199234899. Innovation Management and New Product Development (2012) (5th ed.). Harlow [England]: Pearson Education. ISBN 9780273736561. Kahn, and Kenneth B. (2012). The PDMA handbook of new product development (3 ed.). Hoboken, New Jersey: John Wiley & Sons Inc. ISBN 978-0-470-64820-9. A thorough understanding of customers’ needs and wants, the competitive situation, and the nature of the market is an essential component of new product success.
TOPIC : Mobile Home Property Developer and Manager Assignment: Research-based Marketing Plan Revised Final Proposal – Internal and External Marketing Environments 1500 words (+/- 50 words) No plagiari
Industry Name Your Name Class Number Date (NOTE: The title page will be included with each section of your paper to identify the author to the instructor.) Market Analysis Report: Name of Market Executive Summary (Note: this appears first but is written last in workshop 6; 300 words) Positioning and Differentiation Definition of Positioning (100 words) Brief (one paragraph) description of the market (100-150 words) Analysis of Current Positioning in the Market Current annual sales volume in dollars and/or units sold in the market Current competitors and their offerings, including points of differentiation for each offering indicating how they are positioned to each other in the market Current price points of competitors Projections for the Market Projected overall market growth rate for the next five years Projected changes to overall pricing in the market for the next five years Recommended Position for JGJ Inc. Recommended position and points of differentiation for the JGJ Inc. offering Complete buyer profile of the target customer References Product Development and Market Demand Product Development Key differentiating characteristics of the offering Analysis of demand in the market Market Segment Demand Quantitative data used to determine projected demand Methodology used to determine demand References Internal and External Marketing Environments Analysis of Key External Factors in the Market Porter’s five forces model Other macroenvironmental external factors Required Internal Resources and Competencies to Compete in the Market Required Licenses, Patents, and Rulings or Legal Requirements to Compete in the Market References Pricing, Promotion, and Distribution Channels Analysis of Current Pricing Models in the Market Analysis of Current Promotional Models in the Market Analysis of Current Distribution Models in the Market Recommended Pricing Strategy for JGJ Inc. Recommended Promotional Strategy for JGJ Inc. Recommended Distribution Strategy for JGJ Inc. References