Unit 3 Principles of marketing

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Unit 3 Completed Section

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Instructions: Each response requires a minimum of 275 words. Minimally 2 scholarly sources from EBSCO are required throughout the Complete assignment.

1.) Summarize the case in addition to identifying the market categories in which Sprig operates. Discuss two (2) dilemmas that Sprig’s management is facing?

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2.) Within the case study several competitors are discussed. Identify a competitor not addressed in the case and discuss the factors that make that competitor similar and different from Sprig. How is Sprig positioned relative to this competitor?

3.) Identify two (2) additional target markets upon which Sprig should focus. Within your response identify at least two (2) consumer segments and within each segment identify at least two (2) attributes for each segment. Finally discuss why those attributes would be the best to focus on specific to Sprig.

Requirements:

Instructions: Each response requires a minimum of 275 words.

Minimally 2 per question scholarly sources from EBSCO are required for the Complete assignment.

APA FORMAT

Put reference with the answer and serpate them like how the question are.

Reference reading material is

Solomon, M., Marshall, G., & Stuart, E. (2012). Brand you: Marketing real people, real choices. (7th ed.). Upper Saddle River, NJ: Pearson.

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