UOP Samsung Mobile Phones Brand Awareness and Perceived Quality Discussion

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Consider a product you are familiar with.

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  • Discuss its brand equity in at least 2 of the following areas: brand awareness, brand loyalty, perceived quality, brand associations, or brand assets.


Respond to the following in a minimum of 125 words:

Brand equity is defined as “a set of assets (and liabilities) linked to a brand’s name and symbol that adds to (or subtracts from) the value provided by a product or service to a firm or that firm’s customer.” (Marshall and Johnston, 2019) The product that I am familiar with is the Energizer batteries. This brand was founded in 1896. However, the brand Energizer was created in 2000. The brand awareness of the Energizer batteries is the longevity of their batteries and their iconic mascot, Energizer Bunny. The perceived quality of this brand is best known for their marketing strategy built around their mascot, the Energizer Bunny. In all of the commercials is repeatedly announced that this is the battery that keeps going and going. Customers tend to remain loyal to this brand because of how long they have been in business and how they have capitalized on the “green marketing”. One of their brands of batteries is made with 4% recycled batteries.

Marshall, G. and Johnston, M. (2019) Marketing management (3rd ed.) McGraw-Hill

Energizer Holdings (2021). https://www.energizerholdings.com/company/our-lega…


Respond to the following in a minimum of 125 words:

I feel I will go back to an earlier discussion as the conversation of when I recently purchased my wife a Subaru Acsent. Subaru is honestly what I think about when I think brand loyalty, other than cigarettes and beer which is a bit outside the college discussion. Jordan Almond writes in Motor Biscuit (2020), “J.D. Powers reviewed automotive brands last year and Subaru still held the top spot.” (para. 1). This top spot has been held by Subaru for three consecutive years now. This means a lot with auto manufactures pushing to be more customer facing and building this loyalty.

The brand screams quality as they advertise the vehicles being passed down from generation to generation and watching the families go from dating to children to long down the life with the same vehicle. Their awareness is wide spread as well as they focus highly on brand awareness with the campaigns like the “Share the Love” events and the overall all use of the phrase “Love” in their advertisements.

On a personal note, the team that sold us our vehicle was not like a typical dealership, they seemed to actually care which is surprising. We have also received calls after the purchase from the sales person, the service manager, the sales manager, the assistant manager, and the store manager personally thanking us, providing us with their direct line and mobile number, and telling use that no matter the issue with the vehicle to call. Not a normal dealership or brand for sure.

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