has to be done. There are cultural, leadership, communication and even emotional aspects involved in successfully executing a plan. Moreover, strategic plans need to have measurable objectives so people can see progress. But while we are very good at measuring economic value, we are not that great at measuring or even recognizing social or environmental value.  This week, we discuss some of the challenges associated with implementing sustainability principles, as well as successful tactics and best practices.

1) What skills, attributes and/or organizational conditions would be needed to establish measurable objectives in a sustainability strategy at service comany in oil and gas feild?

2) What are some best practices for monitoring the progress of sustainability strategies?

Note: 700-800 words with proper citation …