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Module 2 – Case
In this assignment you will be asked to once again consider Dish in responding to the following two requirements:
Why is it best for large organizations like Dish to use both PEST and
Porter’s 5 Forces analysis in helping its leaders to understand their
particular external environment? Make sure you demonstrate
understanding of both analytical processes in your discussion and give
clear, Dish-related examples to support your arguments.
Second, describe how the information obtained from the organization’s
macro-level external analysis might be used by an organization like
Dish in performing their SWOT analysis.
In short, what should an organization like Dish be doing to analyze
the external environment at the macro-level and how does that overlap
with the organization’s micro-level analysis efforts? Make sure you
provide well-reasoned and well supported arguments.
Your case assignment should be a minimum of 4 pages in length.
You are required to use APA formatting and you are required to cite
and reference your sources. There should be a minimum of three
reputable sources cited and referenced in your paper.
Please make sure you review the assignment rubric prior to writing your assignment.