Hello, 
I need you to follow all the Requirments       And go over the Attachments:  ( VERY IMPORTANT )
1 to 2 pages.  

Dilemma & Decision    IT IS ALL ABOUT ( TASK 1, TASK 2, TASK 3) ANSWER THESE QUESTIONS) IT IS ON THE FIRST Attach.

´In one take, on one tank
Volkswagen promotes the fuel efficiency new Bluemotion Polo through a video that shows the drive from London to Geneva on a single tank

´Strength: provides data to show the car‘s capability, consumer can participate through the web page

´Disadvantage: the need of more media
…………………………….

´  Fill the Indigo
O2, a telecommunication company, uses music to popularize their slogan “We‘re better connected” in an event

´  Strength: an unique idea with a lot of media

´  Disadvantage: a confusing connection between the telecomunication company and music
………………………………………

The X Factor Challenge

´  Carphone Warehouse, a mobile phone retailer, offers an opportunity for customers to appear and sing in a TV advertisement

´  Strength: a good idea to let people appear on TV

´  Disadvantage: a weak connection between the Carphone Warehouse and X Factor

Winner: In one take, on one tank (VW)

Volkswagen	Points:
Brand fit:	10
The idea:	8
Use of the medium:	2
Engagement:	8

 

……………………..

Dilemma & Decision Recommendation Memo

	Points Available	Your Points
Content	70
Did the memo provide an overview of the three shortlisted campaigns and state which campaign your group chose as the winner?	15
Did the memo share your responses to the 4 points in Task 2 for the winning campaign?	15
Did the memo have an opening, introduce the topic and include a thesis statement that sets up the main points to be covered?	15
Did the memo have a conclusion that provided a summary, tied it all  together for the reader and offered a sense of finality or resolution	15
Was the memo clear and concise?	10
Format	30
Did the memo follow the format presented in class?	10
Was the memo readable, easy to scan and clear?	10
Was the grammar PERFECT!	10
TOTAL	100